24
June
At WWDC 2025, Apple unveiled the next set of upgrades to AdAttributionKit (AAK), giving iOS marketers more tools to measure performance in a privacy-first world. Rolling out with iOS 18.4, these updates include overlapping conversion windows, configurable attribution windows and cooldowns, geo-level postback data, and improved testing capabilities. Since its announcement with iOS 17.4 as the successor to SKAdNetwork 4.0 (SKAN 4.0), AAK has steadily evolved—most notably by enabling re-engagement…
Mobile advertising is entering a bold new phase—one where the focus is shifting from formats and platforms to people. Video, in-app engagement, and AI-powered convergence are no longer just technological advances—they’re tools to better understand and connect with customers, on their terms. As we look ahead to the balance of 2025 and into 2026, the data is clear: the mobile landscape isn’t just shifting—it’s transforming around consumer expectations. The recently…
Unlocking and continuing to accelerate app growth in the modern mobile era is an increasingly complex task for marketers to master and making the most of strategic partnerships across the AdTech ecosystem has proven to be one of the most effective tools for fortifying app growth strategies. This is why InMobi Advertising is launching a new series called Maximizing Growth Through Partnerships that’s dedicated to shining a light on these powerful connections and how they benefit the app…
With CES and the advertising-focused C-Space kicking-off this week, here are some of the key highlights and trends our experts are expecting to be at the center of conversation: AI-Powered Personalization: Breakthrough discussions on how artificial intelligence is revolutionizing targeted advertising, making marketing more intelligent, more intuitive and more beautiful than ever before. Privacy-First Ad Strategies: Further advancements that help balance hyper-personalization coupled with robust data…
During Apple’s 2024 Worldwide Developer Conference (WWDC), we got to meet their reimagined privacy-preserving attribution framework, AdAttributionKit (AAK) which is summarized nicely in this video. This new tool is the most encouraging sign yet that Apple is committed to supporting a healthy ad ecosystem with a workable solution for privacy-safe campaign attribution, and comes with some new features worth celebrating. InMobi's iOS product leader Pranay Pant and I took advantage of…
Deconstructor of Fun put a survey question to their audience of senior mobile gaming professionals after predicting that organic discovery on the App Store will die in 2023. The site’s editors proposed that “Discovery in the App Stores is dead. Featuring has little to no business impact.” Nearly 90% of 137 respondents agreed. App owners are clearly feeling the pinch with App Store discovery, particularly through featured and organic listings. The App Store is an increasingly saturated…
The "Rebuilding User Acquisition" panel at App Promotion Summit at NYC shed new light on the changing landscape of consumer behavior, particularly following the pandemic. As the digital world continues to evolve rapidly, app developers and marketers face new challenges and opportunities. Here are some key takeaways from the panel discussion, offering insights into strategies for successful user acquisition and engagement. Adapting to Changing Consumer Behavior: The pandemic accelerated…
Apple’s annual event harkens the end of fingerprinting and debuts SKAN 5 Another Apple Worldwide Developer Conference (WWDC) is in the books, and this year’s global event brought several key indicators that the privacy-first era of app performance marketing is fully upon us. In its “Platform State of the Union” address on Monday, June 5, Apple previewed two key upcoming changes that app growth marketers and their partners need to prepare for in the coming months: The End of…
When the pandemic hit, people stayed indoors and stepped into the world of mobile gaming. Two years later, mobile gaming is still on a steady rise with more brands beginning to realize that they too need to join the game. And they have. Find out the level they have reached. Read on for more insights and download the report, ‘Mobile Game Advertising in 2022’. It isn’t game over yet. Delve into the…
Australia has always had hugely anticipated holiday seasons with millions crowding stores to shop for themselves and their loved ones. However, the two-year pandemic changed things, encouraging the habit of shopping online. Now, as Australians emerge from the pandemic cautiously optimistic, some of their newly formed habits are here to stay. To know more about these changes in the Australian holiday shopper’s journey, download the 2022 Holiday Shopping Guide. …
Among us, there are millions of gamers. India is a country that has always loved mobile games, but the love turned into a passion when the pandemic forced people to stay home. In 2021 alone, over 9.33 billion mobile games were downloaded in India, making it the world’s second-largest market for mobile gaming. Sure, but why should brands play? While there’s a huge appetite for mobile game apps, do brands stand a chance to meet their objectives while reaching people who simply want to play?…
Every September, India lights up with a slew of festivals, ending only with the advent of the New Year. As the festive rush starts in full swing, Indians get busy prepping and shopping for the celebrations. With more than a quarter reserved for a host of activities with friends, food and family, this is also the time Indians are on the lookout for the best brands and the biggest deals. Thus, for marketers, the festive season provides an unparallel opportunity to maximise conversions and drive sales.…
When it comes to customer loyalty, CPG brands are feeling the heat. Inflation, loyalty, supply chain issues and private label growth are all impacting national CPG brands success. These are all key issues in the vertical, but we wanted to go deeper on loyalty and private label motivations specifically. As eMarketer has reported, over 80% of consumers bought a different brand than their usual choice between July and September 2021. Issues relating to the supply chain and inflation were impacting…
Developing a game is no small feat — especially for a team of one. When thinking of single-developer games, many successful projects come to mind. These titles include Axiom Verge, Braid, Undertale, Thomas Was Alone and Dust: An Elysian Tale. Even Minecraft was born from a single developer back in its alpha stage. With tools, platforms and digital sandboxes such as Minecraft, Steam, Roblox and now the Metaverse, it is now more than ever possible to ideate, design and publish a game…
For QSR and retail brands in particular, what is the value of apps? In particular, does it make sense for these brands to invest in their own mobile apps and try to have more daily active users? That’s what we wanted to find out. Get the Report Recently, the InMobi Pulse team conducted an investigation to see if app owners (i.e., the people who have a brand’s app on their mobile device) are more or less likely to visit a brand’s physical storefronts as compared to non-app…
When Grumpy Cat was first introduced to the internet via a subreddit group almost 10 years ago, no one could have predicted how defining a moment it would be. Memes were arguably still new and suddenly the internet is collectively fixating on a photo of a cat that more or less seemed not too pleased to be here. What started as thousands of upvotes on a small-ish now archived subreddit thread turned into millions of memes and gifs across the internet, article write-ups and later, an in-memoriam tweet…
As mobile in-app advertising (and digital advertising overall) becomes more privacy focused, some of the data that marketers previously relied upon is either increasingly unavailable or is not as reliable as it once was. But even amidst this wider shift, there are still many different sources of knowledge available to mobile marketers. Here are the five biggest sources of data still available for in-app advertising: 1) Device-Level Data for Opted-In Users Data that ties a…
Acquiring new app users is harder than ever before, with so many changes in the industry underway. And yet, it’s never been more critical to get new users for your app, as new ways of shopping, consuming media, communicating and doing so much more are now becoming the norm. So what can app-first businesses do in this environment? How can apps acquire new users at scale amidst all of the tumult in the mobile space? InMobi has long been helping businesses…
Apple rolled out iOS 14.5 on April 26. This OS version included a major update for user privacy: AppTrackingTransparency (ATT), where apps were required to display a prompt for users to opt in or out to sharing their information in the form of an IDFA (Apple’s device-level identifier for advertisers). Since then, Apple has pushed live iOS 14.6 and 14.7 in the last few months, resulting in more people…
Now that iOS 14.5 is live, Apple is officially enforcing its AppTrackingTransparency (ATT) framework. As a result of these changes, apps will be required to get users’ permission to collect and share their data. This all means that IDFAs, the device-level identifiers currently used for attribution and other advertising purposes, will be largely unavailable. Exact opt-in numbers vary, but some estimates point to 20% or fewer users opting in. While these changes will impact just…
Apple is now officially enforcing its AppTrackingTransparency (ATT) framework, as iOS 14.5 is presently live. With this change, apps will be required to prompt users to explicitly opt in to having data about them collected and shared for advertising purposes. As a result of these changes, Apple’s device-level Identifier for Advertisers (IDFA) will be largely unavailable for most iOS app users. What do these changes mean for in-app advertising attribution? How will…
In this article, we share emerging insights on consumer behaviour that will define the 2021 Ramadan across Southeast Asia and what these trends mean for the marketing and advertising community in the region. Observed by more than 240 million followers in Southeast Asia, Ramadan is a time of reflection, introspection, and connection. The holy month, which marks the period prior to Eid, is witness to bustling Ramadan bazaars, Iftar parties, Mudik travel, and much more. This month also presents a once-in-a-year…
In the latest edition of Mobile Insights with InMobi, we sat down with Utkarsh Sinha, who leads demand-side product marketing for InMobi Exchange, to talk about contextual targeting. With user-level advertising becoming less feasible and less compelling for some advertisers, contextual targeting is on the rise, especially in in-app advertising. In this 18-minute conversation, Utkarsh discusses what contextual targeting is, why it’s valuable and how it’s evolving.…
COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels to discover, interact, and purchase online. As a result, brands are reprioritizing their strategies to meet the shifting preferences of consumers. However, the struggle to achieve digital marketing maturity to meet the ever-changing needs of the consumer is real and imperative for marketers. Digital Marketing Maturity: An Introduction The Boston Consulting Group (BCG) states that Digital Marketing Maturity…
As we step into the new decade, we delved deep into InMobi Audiences, to understand the behaviors and motivations of gaming audiences in Southeast Asia, only to unveil interesting facts that would enable marketers to leverage gaming as the right avenue to connect with their audiences. For a diverse region like Southeast Asia, with a variety of cultures, interests, and gaming preferences, we broke down the complex myths to bring forth the findings…
05
January
Even when everyone is largely staying at home and not traveling much, it’s both possible and beneficial to use location data in advertising and marketing campaigns. The key is in thoughtfully using location intelligence to reach the right set of users. Using Location Information to Find and Reach the Best Target Audiences Although many Americans are limiting or avoiding in-person errands like shopping in grocery stores or dining out at restaurants,…
17
December
As part of the Mobile Ventures Summit series, Robyn Meyers, VP Sales & Brand Partnerships – West Coast at InMobi, drives the conversation about ‘Navigating Change & Preparing For The Future’ with Adam Miller, Director of User Acquisition at Postmates. They discuss mobile loyalty, IDFA, and what Postmates is doing in the User Acquisition space as we move forward into 2021. Apple has announced that in early 2021, they will require…
With festive cheer ringing bells with the consumers across the world, how are Malaysians going to spend this festive season? With celebrations going digital, what are the consumer shopping patterns like? Learn how people will celebrate and shop this New Year with a survey conducted on InMobi Pulse and a report that brings interesting insights on consumer behavior, the changing trends, “Gearing up…
Tết, the Vietnamese New Year brings with it positive feelings for consumers and a whopping shopping season. With shopping behavior taking new meanings with digital, brands must create a contextual opportunity to reach out to the consumers. There is a wealth of possibilities to engage with consumers in the run-up to Tết. With 70% of internet users in Vietnam belonging from rural areas, brands need…
With festivities now in full swing, both consumers and brands are looking to make the most of their unspent budgets. This gives app marketers a rare opportunity to flex their creative powers and analytical skills, as they eagerly look towards winning the festive Indian shoppers. We partnered with our friends at Branch to share top insights on how India’s 2020 Festive Season is poised to be unlike any other. Read on to learn more!
Unlike the other festive seasons, this year sees an incredible rise in online sales. What does that mean for marketers? How are the Filipinos gearing up for the much-awaited Christmas? InMobi brings forth all the nitty-gritty details of the consumer sentiment, shopping trends, and the best ways for marketers to leverage the festive season sales in the post-COVID world in the Gearing Up for the Festive Season Report. The Key Highlights…
Harbolnas: The Massive Indonesian Sale Season Brought on by the rising popularity and usage of online retail, eCommerce shopping dates have become a major cultural phenomenon worldwide and an integral part of consumers’ shopping calendars. The Indonesian online sale season popularly known as ‘Harbolnas’ is known for overwhelming offers and purchases, presenting brands with a massive…
16
October
In this latest edition of our podcast series Mobile Insights with InMobi, Navin Madhavan, VP, Growth Platforms at InMobi talks about the current state of growth marketing, top trends in growth marketing in North America and APAC, how small businesses can get ahead, and what the future holds for growth marketers. We bring a sneak peek into the highlights of the podcast in this blog. Be sure to tune in today! LISTEN IN Growth in a Post-pandemic World The pandemic has changed the way in which…
13
October
In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. To get a better sense of what potential buyers are looking for from retail stores, InMobi recently commissioned a survey using InMobi Pulse, InMobi’s mobile market research solution. The poll reached a diverse panel over 1,600…
InMobi, bekerjasama dengan Branch, menyelenggarakan sesi webinar tentang pentingnya remarketing untuk brand. Remarketing bermanfaat dikarenakan dapat membangun hubungan nyata antara brand dengan konsumen, dan mendorong loyalitas kepada brand dalam waktu jangka panjang. Eric Stein, EVP & GM, Branch dan Srinivas KC, VP & GM Advertiser Platforms, InMobi membagikan wawasan mereka tentang strategi remarketing di webinar ini. Berikut adalah gambaran singkat tentang detail diskusi mereka: Remarketing:…
COVID-19 telah menyebabkan perubahan besar dalam cara berpikir, merasakan, dan bertindak konsumen. Akibatnya, pemasar saat ini mengevaluasi kembali prioritas dan strategi mereka untuk tidak hanya bertahan tetapi juga berkembang di dunia pasca-COVID. Perubahan apa yang dibawanya ke dalam normal baru dalam strategi pemasaran? Bagaimana marketers tetap berada di puncak permainan mereka melalui masa transisi ini? Melalui survei kami, yang dilakukan dengan para pemimpin pemasaran digital teratas dari…
COVID-19 has caused a major shift in the way consumers think, feel, and act. As a result, marketers today are re-evaluating their priorities and strategies to not only survive but thrive in a post-COVID world. What changes does it bring to the new normal in marketing? How are marketers staying on top of their game due to these transitions? Well, our survey of the top digital marketing leaders from Southeast Asia and India brings forth interesting facts in Marketing in The New Normal Report. …
10
July
When it comes to finding and talking to your target audience, advertisers have many options at their disposal that they know and trust. Brands now have the knowledge to successfully reach and engage consumers through multiple media formats, including television, billboards, web browsers, etc. But as time spent on mobile rises, they should consider adding apps into their media portfolio. For one, Americans now spend more time using their mobile devices…
Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Programmatic at its heart is driven by automation where demand from buyers such as advertisers and agencies is met by supply from publishers on a digital marketplace. Over 40% of advertisers spend up to 25% of their budgets on mobile programmatic advertising. Programmatic is gaining popularity…
In the first part of this blog, InMobi pinned insights from industry leaders on the digital evolution, relevance of communication, data-led mobile insights, and creating lasting connections as a part of the ‘New Normal.’ Here are thoughts from a few more leaders on “Marketing in the New Normal.” Purpose-driven Advertising will Help Build Lasting Connections Eka Sugiarto, Head of Media – Indonesia and SEAA, Unilever “This pandemic is far from over and between now…
Amidst the pandemic, marketers are finding unique ways to create new demand, redefine value chains, and deliver brand experiences. Marketers are embracing this disruption to repurpose their core marketing strategies that align with the new normal way of marketing, i.e. through digital evolution. The big question arises “How can Marketers scale their Marketing strategies in the ‘New Normal?’ InMobi brings…
The COVID outbreak has disrupted how consumers shop, businesses sell, and marketers communicate. We are all facing a pandemic of such proportions together for the first time; honestly never been real than ever and there are a lot of learnings to adopt. Considering how people and brands and their businesses are impacted, we are innovating our solutions to help marketers to navigate this new reality. We are committed to help brands make the right decisions for their business in this challenging time.…
01
June
When it comes to in-app advertising, creatives are crucial to the overall success of the campaign. Even the best strategy and targeting will all be for naught if the creatives fall flat or just don’t resonate with target consumers. This is especially the case with performance advertising. It’s one thing to get someone to look at your ad in order to generate brand awareness; getting someone to click on that ad or engage with it in any way is another matter entirely. Getting…
27
May
Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For this interview, I sat down with Rajat Wanchoo,InMobi's Global Head for Channel Partnerships and Enterprise GTM, to discuss how chief marketing officers and other marketing leaders are navigating the current situation. In this 20-minute conversation,…
21
May
During the present pandemic, the old ways of identifying target audiences for your marketing efforts may no longer cut it. All good marketing strategies need to be underpinned by quality data and insights, but how can you understand your target audience segments when many key behaviors and habits have shifted? Note: This is the third and final post in a three-part blog series. As the COVID-19 pandemic spreads and dramatically disrupts life as normal,…
04
May
Ramadan is a festival of peace, celebration, and purpose - a time to grow spiritually. The holy month for Ramadan holds significant importance in people’s lives and the celebrations significantly impact the way they shop every year. Close to 60% of the population in Malaysia and 87% of the population in Indonesia are Muslims and that accounts for 250 million people celebrating the festival. Ramadan is a time for marketers to build meaningful connections with consumers and drive growth. …
10
February
In the world of streaming services, who is turning to ad supported video on demand (AVOD) services? To find out, we turned to the data. InMobi’s intelligence solutions build a holistic understanding of consumers across data sources ranging from InMobi Exchange, which reaches 1.6 billion users globally, to permissively-sourced deterministic first-party carrier data to stated feedback directly from the customers. In particular, we looked at the following video streaming services: Pluto TV Tubi…
07
February
In the world of college basketball, no month looms larger than March, when 68 teams from across the country battle it out to see who is the best college basketball team in the nation. Close to 20 million people watched the 2019 championship game, and many more follow along throughout March and April by checking scores, watching highlights, streaming games and filling out their bracket through mobile apps. But who specifically is turning to mobile when tournament time arrives in March and April? To…
06
February
How many languages do you speak? If you’re reading this in the U.S., chances are good that the answer is “just one.” Even though well over 90% of all American high schools offer a foreign language course, less than 1% of those who study a language in school later say they’re fluent in it. To fill in this gap, many turn to mobile apps. Over the past few years, a number of apps have come out that enable users to learn dozens of new languages. Who specifically uses these language apps? To find…
15
June
Available in 7 Indian languages namely Hindi, Marathi, Kannada, Tamil, Telugu, Bengali and Gujarati, Trainman is the highest rated train app for Indian Railways. Trainman is the fastest app for PNR status prediction and a one-stop shop for all information and intelligence about Indian Railways. Having reached a million installs, Trainman turned to InMobi to address their biggest challenge - monetization. InMobi worked closely with Trainman to understand the app flow and user experience and chalk…
22
September
In celebration of 9 years of continued success in the mobile ad space, InMobi launches Publishers’ Pulse, an interview series in which thought publishing leaders share their history, unique perspectives and outlook on the rapidly ever changing mobile tech industry. In this first edition, we sat down with Hussam Hammo, CEO and founder of Tamatem to learn more about the exciting gaming industry in the Arab world and middle east region where Tatatem is king. About TAMATEM Irene: What is Tamatem’s…
06
July
Updated July 2, 2019 - Check out this case study to learn more about how we helped Kiloo boost ad revenues by 20%!Why Subway Surfers Continues To Be A Top Title If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction. The past few years have seen many garage (read indie) games achieve blockbuster status, Flappy Bird or Ketchapp’s 2048 come to mind. However, there are few games that…
12
May
“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderful confluence of art and science; the marriage of scientifically-backed persuasion with artistic communication. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. Introducing InFocus by InMobi, a quarterly…
30
March
Native advertising is all the rage across the world. And in the land of the world’s highest smartphone penetration and the fastest average internet connection speed, native advertising has been adopted as the key monetization solution for South Korea’s number one social network, KakaoStory. KakaoStory is a photo sharing social networking service launched by KakaoTalk, the messenger app installed on 98% of the Korean population’s smartphones. KakaoStory remains the most popular SNS app among…
