We are excited to share that InMobi won six key awards at the MENA 2023 Smarties awards, taking home gold, silver, and bronze awards as well as being shortlisted across seven categories for the Middle East North Africa (MENA) region. We are also pleased to announce that InMobi was named “Technology Provider of the Year” for the fourth consecutive year. MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties,…
MMA SMARTIES Indonesia 2022 recognized the creativity and innovation of leading brands and laid a solid foundation for celebrating the bright future of marketing. InMobi continued the winning streak by bagging four esteemed awards for contributing to mobile excellence and digital marketing. Here are the award-winning campaigns: 1. Wyeth Nutrition S-26 Procal Gold Creates an Engaging Gamified Experience Award Category : A. Gaming, Gamification & E-Sports, Silver award B. Instant…
In true 2022 fashion, the ad tech industry has experienced celebrated highs and unprecedented lows. With ad spend down, acquisitions and mergers happening left and right, and privacy changes that upset the very foundations of our industry, many ad tech companies faced a sink or swim moment. Fortunately, however, InMobi proved once again to be great swimmers in this sea of unforeseen challenges. To evoke the words of our co-founder and CEO Naveen Tewari from his time on the First Principles Podcast…
2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence. Award Name Number of Wins DATAMATIXX Awards 8 DIGIXX…
MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. We are excited to share that InMobi won two key awards at Smarties India 2022 Awards. Here's a sneak preview of our wins. Campaign #1: Swiggy Drives Instant Impact with One-click Install on Glance Category: Instant Impact – Silver Award With mobile consumption shifting from switching…
The changes in the Marketing industry and the hyper-growth of connected consumers have forged brands to take newer measures to meet consumer needs. Mobile Marketing Association (MMA) recognizes the marketers that have aced the game with innovation and technology. With over 800 member companies collaborating globally across 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketing, technology, and media companies working cohesively to…
Mobile reigns the throne as the device that drives real impact in the world of shorter attention spans. And Mob-Ex awards recognize the potential of marketers and agencies that have not only successfully driven business impact on mobile but also made a lasting mark in the minds of consumers with exceptional campaigns. InMobi has been leading the path for marketers with its strong mobile expertise and continuous innovation. Here are a few 'out-of-the-box' campaigns that have won over the hearts…
With every brand vying for the attention of its target audience, mobile has risen as the unbeatable channel for converting even the most distracted consumers. Seamless and engaging storytelling on mobile has empowered advertisers to not only strike a chord with potential customers but also maximise conversions. DATAMATIXX Awards, an initiative by AdGully, recognises and celebrates outstanding innovation in advertising with the thoughtful use of data and technology. InMobi has been known to leverage…
A prestigious, industry-first initiative focused on digital marketing, IDMA recognizes, celebrates and encourages the stellar work done by brands and agencies in the digital media space. This year, the 13th edition of IDMA saw an overwhelming 1200 entries, carefully deliberated by the esteemed panel of jury to pick the best campaigns that truly made the difference to the digital world. InMobi has been disrupting the mobile space with innovative campaigns since its inception and, this year,…
Mobile advertising has hit newer highs as screen times increased and consumers globally spent hours glued to their smartphones. With mobile adoption increasing by leaps and bounds, and attention spans getting shorter, marketers are consistently testing out innovative methods of connecting with target markets on mobile. Putting the spotlight on the some of the most promising mobile-first innovations in Southeast Asia, South Asia, and ANZ, Mob-Ex announced its finalists for this year’s…
Founded in 2016, the DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. The awards are an industry-wide recognition that celebrate the country's most innovative, creative, and effective digital initiatives. This year, InMobi bagged 6 prestigious DIGIXX awards in partnership with brands across different industries. Read on to learn all about the show-stopping campaigns that won over both consumers…
The Festival of Media Global Awards (FOMA) 2022, acknowledges exceptional work from agencies, media owners, brands, and ad tech players, and has been celebrating the best media campaigns from around the world for the past two decades. As a way of recognizing our role in delivering show-stopping campaigns across the Asia Pacific reason, FOMA accredited InMobi with 4 prestigious awards this season. Read on to learn about the award-winning campaigns. Campaign #1: Domex: Bringing…
As advertisers double-down on mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers across the marketing funnel on mobile. As a nod to Godrej Consumer Products Limited's (GCPL) incredible mobile-first campaign, InMobi brought home 4 prestigious awards from the 8th edition of the Indian Marketing Awards (IMA). Winning…
As advertisers increasingly pivot towards mobile-first strategies in 2022, InMobi enables brands to truly connect with their consumers on their smartphones. As a nod to the outstanding digital campaigns that we brought to life, InMobi brought home 3 prestigious awards from the India Digital Awards 2022. Founded in 2009 by the Internet and Mobile Association of India (IAMAI), the India Digital Awards (IDA) celebrates brands that have exceeded landmarks and delivered immensely successful…
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December
While many may have their attention on December’s Game Awards, which saw wins by big video game and film franchises, studios and publishers, we would like to direct attention to another industry-relevant event. Last month celebrated the sixth annual Esports Awards. The globally recognized ceremony, originally based in London, streamed live on Twitch and was hosted at Arlington’s Esports Stadium in…
With smartphones emerging as the number one platform for consumers to learn, engage, and purchase on, marketers have increasingly turned to mobile to achieve their marketing objectives. InMobi has made major strides in building resilient brands and enabling them to rethink newer possibilities in connecting brands with users on mobile. Bringing these breakthroughs to the limelight, InMobi brought…
With mobile becoming the most preferred, consumed, and adopted medium for users worldwide, marketers took huge strides in connecting, reaching, engaging, and acquiring consumers on smartphones. Honoring mobile excellence for the ninth time this year, MOB-EX rewarded the most innovative and forward-thinking mobile marketers across Southeast Asia, South Asia, and Oceania. While it was a tremendous opportunity to revisit the…
As marketers prepare themselves to achieve their bigger and bolder goals for 2021, let’s take a look at some of the success stories which impressed judges at this year’s Digixx Awards organized by Adgully. We were thrilled to have received 5 key awards across multiple categories for our various unique campaigns. Wondering what it takes to build an award-winning campaign? You can check out our case studies below: 1. Mondelēz helps Cadbury lovers unlock a sweet surprise Gold…
As the marketing community goes back to their drawing boards to plan for bigger and bolder dawn in 2021, it’s a great idea to look back, and learn what worked for brands in the year gone by. This is exactly what the Internet and Mobile Association of India did as they hosted the India Digital Awards, a program that celebrates the best and boldest work in a digital-first India. We were thrilled to have received 7 key awards across multiple categories for our various unique campaigns. Wondering…
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February
Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more. And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Not only did InMobi-led in-app advertising campaigns capture five awards, but InMobi was awarded the coveted Technology Enabler of the Year Award as well. At the event, which took place on Tuesday, February 10 at Five Palm Jumeirah Dubai, InMobi…
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October
InMobi, in partnership with tech-giant LG Electronics, recently bagged the top prize at the 2019 MMA India Smarties Awards from the Mobile Marketing Association (MMA). The awards, an annual event organised by the leading global trade association for the mobile marketing industry, honors innovation, creativity and in-app advertising.InMobi won the India MMA Smarties award for Best Brand Experience in the Mobile Rich Media category for the “LG ThinQTM-ing” campaign. The campaign, embodying LG’s…
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October
InMobi has kicked-off the awards season with two stellar wins at the Mobile Marketing Association's Indonesia Smarties 2019. As the only global awards programme in mobile marketing, the Smarties celebrate innovation, creativity and success across the mobile marketing ecosystem. InMobi was recognized for its best work with Nestle Bear Brand, Nestle Wyeth Nutrition and Mindshare Indonesia. InMobi won 2 coveted awards after having received 9 nominations across 5 categories.With Nestle Bear Brand & Mindshare,…
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December
As a marketer, you cannot ignore the power of mobile. But, do you know how to best leverage the myriad possibilities it offers your brand? With #MobileMonday, we bring to you stories of how the biggest global brands are winning customers on mobile. Check out the best of innovations by marketers in our 2018 throwback. Follow InMobi on LinkedIn to receive more updates on #MobileMonday.--------------------------------------------------------------------------------------------------------------------------------------------------------------…
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September
InMobi has been nominated in 4 categories at the MMA India Smarties 2018 - the world's only global mobile marketing awards program honoring innovation, creativity, and success. The shortlists are in recognition of InMobi’s leading work with brands such as Diageo, Ultimate Ears and L'Oréal in India and helping them achieve their marketing objectives through mobile. InMobi has been nominated across a number of categories including Mobile Video, Location and Innovation. InMobi nominations at the…
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June
Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing it right.Recently, mobile marketing news outlet Lovely Mobile News embarked on an effort to find the very best campaigns from 2017, and to highlight the top players in mobile marketing today to show what mobile marketing done right looks like. We are very honored…
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May
Over the past six years, CNBC has announced the Disruptor 50, an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries. Many of these companies have continued to innovate in and change their industries. This year, the CNBC Disruptor 50 list for 2018 includes InMobi. Now in its 10th year, InMobi has continued its investment and commitment towards innovation and quality with a mission to deliver next-generation technology to…
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January
As the new year begins, marketers are not only reviewing the effectiveness of the campaigns they created in the past year, they are also building their strategies for 2018. With mobile accounting for the second largest spend across ad channels, it is vital to consider the crucial role it can play in a campaign. In this 3 part blog series, we discuss how marketers can make the most of this pervasive medium in the new year. Make the most of mobile first features and technologies. As the capabilities…
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November
There’s no doubt that mobile devices play a huge role in the way we consume sports. Brands are always finding unique ways to leverage sporting events to connect and engage with their target audience. One such brand that truly capitalized on the power of mobile was Samsung who successfully sealed their association with the Rugby World Cup through this campaign. The success of the campaign was further cemented when it was recently awarded a Gold and a Silver in the in the ‘Mobile Video’ and ‘Innovation’…
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September
InMobi in partnership with Mindshare and Unilever was recognized at the MMA Indonesia Smarties for its work across Location Targeting, Innovation, and Product & Services Launch categories. Here’s a sneak peek into the winning campaigns: Rexona Streetview Gold Award for Location-Based Campaign Gold Award for Innovation Rexona, Unilever's top deodorant brand was launching a new and improved product, Rexona Antibacterial Defense in Jakarta, Indonesia. With an active anti-bacterial ingredient, this…
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May
“[An artist is].... one who is building things. Some with a brush. Some with a shovel. Some choose a pen” - Jackson Pollock ... and some choose pixels and a 5” glass screen. Mobile ads aren’t just art. They showcase the wonderful confluence of art and science; the marriage of scientifically-backed persuasion with artistic communication. Great mobile ads don’t just look pretty; they grab consumers’ attention and proceed to both inform and entertain. Introducing InFocus by InMobi, a quarterly…
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November
Hackathons are a thing of madness. With crazy coding, dangerously delightful designs and insane just-might-work ideas, the 24-hour TechCrunch Bangalore hackathon on November 14, 2013 was no exception. This particular hackathon was led by Ashish Sinah, CEO and Founder of NextBigWhat, “India’s Biggest Platform For Technology & Entrepreneurs.” 500 hackers – bringing skills of design, development and product management – packed into a crowded ballroom in the gorgeous Vivante by Taj hotel. The…
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November
The past couple weeks, InMobi has shouted a lung-topping THANK YOU! for multiple awards and acknowledgements that have come our way. We’re ecstatic to announce the following awards. 1. InMobi named Best Ad Network in the UK InMobi was awarded the title of Best Advertising Network for the third year in a row at the ME Awards 2013, presented by Mobile Entertainment. There to accept was the InMobi+London team dressed up in their finery and smiles, ready to accept the gleaming trophy. InMobi joined…
Last week saw the first ever Mob-Ex Awards in Singapore, leading the celebration of the countrys vibrant mobile marketing scene. Organised by Marketing Magazine and held in the prestigious Four Seasons Hotel, it was definitely a night to remember for the worlds largest independent mobile ad network. Four campaigns made by InMobi stellar Creative Services team in Singapore made it through as finalists across a number of categories, totalling ten nominations. The campaigns nominated were: Unilever…
After being voted the number one mobile ad network in Malaysiaand scooping three MMA Smarties in October for excellence in mobile advertising, we have been given yet another prestigious accolade! Yesterday evening was the seventh Mobile Entertainment awards held in London at the Royal Garden Hotel. The glitterati of mobile were out in force and the awards ceremony opened with a tribute to Gangnam Style, which included an appearance from our very own InMobian Charles McLeod. We were absolutely…
InMobi has been honoured with three campaign nominations for the MMA Smarties taking place in New York. Nominees will be recognized at the MMA Smarties Global Awards Gala, which will cap off SM2 MMAs inaugural two-day Mobile Marketing Conference and Expo in New York City during Advertising Week. Dove Hair (Unilever) 1. Brand Awareness - Dove Hair (Unilever Singapore Pte Ltd) InMobi and Mindshare Dove Hairfall Rescue Mobile Campaign" Singapore/APAC KIA Motors 2. Global Mobile Campaign - KIA Motor…
The 34th annual Loerie Awards along with Creative Week takes place in Cape Town, South Africfrom 15 to 23 September. The Loerie Awards aims to recognize, reward and foster creative excellence in all areas of brand communication, and of course there are also some fantastic parties during the week! From 2012, the Loerie Awards have included new category to now not only cater for South Africa, but the Rest of Africand the Middle East. Cape Town is going to be busting at its seams as Agency and Brand…
Last night, the Australian media industry came together in Sydney to celebrate the best that the local mobile community has delivered. We are very excited to announce that the InMobi team has won 2 awards in the Mobile Advertising categories for "Best Multi-Channel Integrated Marketing Campaign" & "Best Use of Mobile Media in Advertising" for the Nokia Lumia HTML5 campaign. The Nokia Lumia entry used state of the art HTML5 rich media technology using our Sprout platform, and is a truly unique…
July was the month of Awards for InMobi. First, we were awarded the 3rd Asia's Best Employer Brand Award 2012 byWorld Human Resource Development Congress to recognize the valuable contribution and culture InMobi is making to be the most sought after Employer in the region.The final award-winning organizations were exemplary in learning and development initiatives, communicated distinctiveness in employee hiring, had excellent training and retention practices, as well as displayed continuous…
During June the InMobi Vice President and Managing Director for Africa was nominated as one of Africa's most successful women by Forbes, and was also nominated by Kenya's Business Daily to their annual Top 40 under 40 awards. This is in addition to an earlier nomination in 2012 by the World Economic Forum to their Young Global Leader awards. Isis, has been working in the media and technology industries for over 10 years, and held previous positions at MyJobsEye, Google and MTV Networks Africa. After…
Message to media planners: mobile = touchdown! InMobi's Super Bowl survey shows viewers were highly engaged on their mobile devices during the game, proving mobile advertising plays a critical role in an effective Super Bowl advertising strategy. Highlights: 1. Nearly twice as many respondents used their phone during the first half of the game compared to the second half. 2. 39% used their mobile devices in response to watching a commercial during the game to: Look up product information Re-watch…
Everyone wants to break in to the top ten of the Android app store. It's one of the most coveted positions because it shows other users just how good your app is. It also increases visibility, which leads to more downloads, which leads to more revenue. So, the question I'm often asked is: "how many downloads do I need to get to hit the Android top ten?" The answer is simple.... It's just 17. Of course, that's only if you want to be in the top ten paid-for cookery widgets in the Tuvalu app store.…
The Mobile Marketing Association presented InMobi with an Innovation Award at the 7th Annual MMA Awards Ceremony in Los Angeles, California earlier this month. The award was given in recognition of InMobi's innovative and pioneering 3D ad campaign, created to promote the launch of the Samsung Galaxy SII smartphone in July. Built for full-service agency Starcom Media Vestusing award-winning 3D technology from Cooliris, the ad used innovative lighting, shading, parallax and motion effects to create…
We are delighted to announce that last night the London team won the prestigious ME Award for Best Mobile Ad Network of the year! The team triumphed on night to take the award, a wonderful accomplishment. The team is thrilled and would like to say a big thank you to all of our customers and partners for their continued support. We are geared up to make an even bigger splash in 2012!
Congratulations to InMobi and Starcom for winning the Mobile Marketing Association EMEA Innovation Award. We are so excited to have won this award in recognition for our work in delivering what we believe to be the world's first 3D Mobile Ad Campaign. We worked in collaboration with Starcom Mediavest and Cooliris to produce a truly innovative and pioneering campaign to launch the Samsung's Galaxy S II. We are looking forward to the next challenge, and hope to work with many more brands to develop…
We're excited that InMobi is listed as one of the top 10 contributors to the Apache Hadoop project, along with such well known silicon valley companies like Facebook, LinkedIn and even Apple. An achievement like this is only possible because of our entire team of rock-solid datplatform engineers. I want to thank all of you for you hard work.Open source software is the foundation of most of our engineering stacks and it plays big role in InMobi's success. It's fundamental to how we…
A BIG CONGRATS to the InMobi Team for being named The Best Mobile Ad Network at the 2011 MOBI Awards, presented by DigiDay. We are extremely honored and excited about this news and cannot be more thrilled to share this with all our partners and advertisers. One of the pillars behind the success of InMobi is our commitment to providing the best mobile advertising solutions, and winning this award only makes us want to challenge ourselves that much harder to continuing our innovation in mobile advertising…
For a complete run down of all the winners from our hackathon last Saturday please check out the Ansca Mobile blog here. Thanks again to everyone who attended and participated. It was a truly amazing event, and we had a lot of fun. Here are some great, first hand accounts from Corona users who participated: "Put it out there!" - Corona Hackathon 2011 My Biggest Win from the Corona SDK Hackathon Corona Hackathon Here is a video recap of Saturday's Hackathon extravaganza:…
Recently InMobi's own Naveen Tewari was named by his peers and Mobile Entertainment as one of the top 50 most influential executives in the industry. The recognition is gratifying for all of us at InMobi and worth shouting about after a pivotal year for us all in 2010. Naveen and InMobi join an amazing list of leaders from companies such as Facebook, Twitter, Apple, Amazon, QualComm, Zynga, EA, Nokia, and Google to name a few. Between flights and meetings, I caught up with Naveen to answer just a…
