5 Useful Mobile Game Marketing Tips for 2020

This guest post comes from Udonis.

Whether you're an indie developer or an establishedpublisher, mobilegame marketing deserves your attention. You can create the best mobile gameever, but if you don’t promote it, it will get lost among thousands of othergames in the app store.

As you know, the mobile game market is very crowded andcompetitive. That’s why it’s essential that you create an effective marketingstrategy that will put your game on the map.

We have put together useful mobile game marketing tips that willhelp you get started and win in 2020.

1. Do Thorough Market Research and Analyze Your Competitors

Before you even make your mobile game, you should conductexhaustive market research. After you analyze the current trends in the gamingindustry, you’ll have a much better idea of which direction to go in.

That’s not to say you should follow trends blindly, but ithelps to know what people are interested in and what type of mobile games dowell.

If you already made your mobile game, you should researchyour competitors. Analyze what makes their games so good as well as their weakpoints. Also, compare your mobile game to your competitors’. See how it stacksup. Just make sure to be objective and honest with yourself. All thatinformation will help you define which aspects of your game you’ll focus on whendeveloping a marketing campaign.

2. Create a Landing Page for Your Mobile Game

You might think that adding your game to the app store isenough. However, you would be wrong. In order to successfully market yourmobile game, you need to create a landing page.

Having a website, along with your app store page, increaseshe visibility of your mobile game and helps your overall marketing efforts.

Think of it as the place that contains the most importantinformation about your mobile game, all in one place. That includes gamerailer, link to the app store, screenshots, news, updates, tutorials, etc.

3. Master App Store Optimization

One of the key parts of mobile game marketing is app store optimization. Think of it as SEO, but for apps. The reason whypublishers spend a lot of time on ASO is the fact it boosts the visibility of agame. It can even help you get on featured lists like Google Play editor’schoice or top games. That, in turn, results in more installs because the appstore is the main place where gamers browse mobile games.

How to Do AppStore Optimization?

Granted, app store optimization is not a simple process, butit’s worth the effort. Here are a couple of main things you should payattention to when optimizing your app store page.

The first is keyword optimization. If you published yourgame in the App Store, you’ll notice there’s a 100-character keyword field. Writedown the keywords that best describe your game and use up all the characters.If a user’s search query is relevant to the keywords you have added, your gamewill rank in the search results.

Google Play doesn’t have a keyword field but uses thekeywords you put in the title, short description, and long description. That’swhy you should incorporate relevant keywords in the description on top ofmaking it interesting and exciting.

Another key factor is the name of your mobile game. Whendevelopers choose their game title, they oftentimes think in terms of branding.Although that’s an important part of it, the name of your mobile game is alsoimportant for ASO. That’s why you should include keywords in the title, notjust the description. The title in the app store can be up to 255 characterslong. So, use that to your advantage.

4. Partner Up with Gaming Influencers

Influencer marketing has been one of the fastest-growingrends in the past few years. It’s safe to say that it will stick around in2020 as well.

Mobile game publishers can benefit a lot from collaboratingwith influencers. It is one of the most effective ways to get more visibilityfor your game. The best platforms for finding gaming influencers are Twitch andYouTube.

Conclusion

Don’t let that hard work you have put into creating yourgame go to waste and promote your game. These tips will get you started andpoint you in the right direction. We at Udonis have elevated many mobile gameso reach the top charts through smart user acquisition techniques. We know fromexperience that a good mobile game marketing strategy can do wonders. So don’tlet your game get lost in this crowded market.

About Udonis:

In 2018 & 2019, Udonis Inc. served over 14.1 billion ads& acquired over 50 million users for mobile apps & games. We’rerecognized as a leading mobile marketing agency by 5 major marketingreview firms. We helped over 20 mobile apps & games reach the top charts.Want to know how we make it look so effortless? Meet us to find out.