AdTech at CES 2025: AI, Data Innovation and Immersive Ad Experiences

With CES and the advertising-focused C-Space kicking-off this week, here are some of the key highlights and trends our experts are expecting to be at the center of conversation:

1. AI-Powered Personalization: Breakthrough discussions on how artificial intelligence is revolutionizing targeted advertising, making marketing more intelligent, more intuitive and more beautiful than ever before.
2. Privacy-First Ad Strategies: Further advancements that help balance hyper-personalization coupled with robust data protection – now the holy grail of modern digital marketing.
3. Immersive Ad Experiences: Demonstrations of augmented reality and interactive advertising technologies that transform how brands connect with consumers.
4. Ethical Data Utilization: The future of responsible data collection and use, addressing the critical balance between deep insights and consumer privacy.
5. Emerging Platforms and Channels: Insights into emerging advertising technologies that are set to reshape digital marketing in 2025 and beyond.

Conversations at CES always set the tone for the first half of the year; the topics, trends and networking are always a highlight for the InMobi Advertising team and we look forward to exploring the future of advertising together.