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With festivities now in full swing, both consumers and brands are looking to make the most of their unspent budgets. This gives app marketers a rare opportunity to flex their creative powers and analytical skills, as they eagerly look towards winning the festive Indian shoppers. We partnered with our friends at Branch to share top insights on how India’s 2020 Festive Season is poised to be unlike any other. Read on to learn more!
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