2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence.
Read on to know more about our key wins across India and SEA at some of the most prestigious industry awards.
MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. InMobi won two key awards at Smarties India 2022 Awards for activations done with Swiggy and GCPL. The Indonesia chapter of the MMA Smarties saw InMobi secure 4 wins, for stellar mobile-first campaigns done with Wyeth nutrition, Viennetta and Wall’s Cornetto.
To know more about our India wins, read our blog on Smarties 2022 India. For more information on the awards won in Indonesia, click here.
With its unprecedented contribution as a global technology platform, InMobi has been ranked #1 in India and APAC and #3 globally by MMA Smarties Business Impact Index (BII) 2021. InMobi is ranked #1 for its exemplary work in driving significant business impact and helping brands achieve their full-funnel marketing goals in 2021.
A prestigious, industry-first initiative focused on digital marketing, IDMA recognizes, celebrates and encourages the stellar work done by brands and agencies in the digital media space. This year, the 13th edition of IDMA, saw InMobi bagging 10 key awards, for innovative campaigns executed in partnership with Godrej Consumer Products Limited (GCPL), Domex, and SplashLearn. Jury and netizens alike recognized the innovation in GCPL’s messaging, leading to the campaign bringing in one Gold and one Bronze award. Domex’s initiative of raising awareness about sanitation with clever use of Mobile led to a whopping seven awards, including 3 Gold awards. SplashLearn brought in a Silver for effectively targeting the end audience through Search, driving brand awareness and customer acquisition alike. To know more, read our blog on IDMA 2022.
Mob-Ex awards recognize the potential of marketers and agencies that have not only successfully driven business impact on mobile but also made a lasting mark in the minds of consumers with exceptional campaigns. With 'out-of-the-box' campaigns that impressed smartphone users and the esteemed jury, InMobi secured seven wins at the Mob-Ex Awards 2022, held in Singapore. Our partnerships with leading brands from SEA were celebrated, including activations done with Paddle Pop, Wyeth Nutrition, Castrol, Selecta, Viso Pises and Pepsodent. To know more, read our blog on Mob-Ex 2022.
The Festival of Media Global Awards (FOMA) has been acknowledging exceptional work from agencies, media owners, brands, and ad tech players for the past two decades. Thanks to stellar media campaigns delivered across the APAC region – executed in partnership with Domex (HUL), Selecta (Unilever) and Lifebuoy – InMobi was accredited with 4 prestigious awards in 2022. With an experiential activation, Domex, Hindustan Unilever Limited's clinical disinfection brand, raised awareness about sanitation, in turn influencing product purchases. The data-driven, compelling campaign won one Silver and one Bronze at FOMA 2022. Lifebuoy partnered with InMobi to target the end audience with personalized video communication about the importance of hand hygiene, with the campaign being recognized with a Bronze at FOMA 2022. The Philippines’ most loved ice cream brand, Selecta launched an interactive experience for potential customers, which was celebrated with a Bronze at FOMA 2022. To know more, read our blog on FOMA 2022.
The Drum Digital Advertising Awards recognizes the best digital, tech-driven advertising efforts and have come to be coveted amongst marketers across the industry. The India chapter of this ceremony saw InMobi winning the top spot for the inspiring activation done in collaboration with Tata Tea. In SEA, InMobi was recognized by The Drum for its work with Bango and Royco and Pepsodent, both of which secured top spots in the final award ceremony. Know more here.
The India Digital Awards (IDA) celebrates brands that have been able to create immense impact with innovative, digital-first campaigns. In 2022, InMobi brought home 3 prestigious awards for compelling activations done with Kia Sonet and Sprite. For Kia, a leader in the automobile space, InMobi crafted an immersive experience with interactive voice ads, fetching a Gold at IDA 2022. Our partnership with Sprite saw the leading soft drink brand connecting with young India through an unmissable lock screen experience delivered on Glance, strengthened with the use of gaming. This campaign raked in appreciation under two categories – Best Brand Awareness and Best Use of Mobile for Content Marketing – with a Silver and Bronze award respectively. To know more, read our blog on IDA 2022.
Indian Marketing Awards recognizes the impact of effective marketing in creating, communicating, capturing, and sustaining value for any organization. The 8th edition of the IMA celebrated contributors who have achieved extraordinary success via unique, ROI-driven marketing practices. Godrej Consumer Products Limited's (GCPL) incredible mobile-first campaign, executed in partnership with InMobi, brought home 4 prestigious awards this year. The brand’s personalized, tailor-made communication to end consumers won the hearts of the jury, resulting in one Gold and three Silver wins. To know more, read our blog on IMA 2022.
DATAMATIXX Awards, an initiative by AdGully, recognizes and celebrates outstanding innovation in advertising with the thoughtful use of data and technology. InMobi leveraged the above for delivering impactful campaigns on mobile, securing eight wins at DATAMATIXX Awards 2022 for campaigns done in partnership with Swiggy, OLX, Cuvora, Star Sport, Kia and GCPL. With seamless and engaging storytelling delivered through scroll-stopping campaigns, InMobi was able to bring in five Gold awards. To know more, read our blog on DATAMATIXX Awards 2022.
Maddies Awards
The Maddies acknowledges and recognizes marketing stories that employ an effective and innovative mobile marketing strategy. Since mobile marketing has become an increasingly important part of the overall marketing mix and InMobi has proven itself to be a thought leader in the same, this year’s edition of the Maddies saw us securing 3 wins, including two Golds for campaigns executed with Tata tea, Sprite and Swiggy. The campaigns were able to impress the esteemed jury thanks to the mobile-first narrative driving brand objectives, backed by strong consumer insights. Know more here.
The DIGIXX Awards by AdGully are designed to recognize and celebrate excellence in Digital Marketing & Advertising in the Indian subcontinent. This year, InMobi bagged 6 prestigious DIGIXX awards with show-stopping campaigns done in partnership with SplashLearn, Godrej Consumer Products Limited (GCPL) and PharmEasy. The innovative, creative, and effective digital initiatives saw SplashLearn, a leading EduTech player leverage the power of Seach through Microsoft Advertising, bringing in a Gold at DIGIXX 2022. The FMCG giant GCPL turned to programmatic advertising for driving full-funnel impact with InMobi, leading to one Gold and two Silver awards. Additionally, PharmEasy, one of the biggest online pharmacy aggregators in India, drove a month-on-month increase in in-app purchases with relevant, consumer-first messaging delivered on mobile. This was instrumental in garnering one Gold and one Bronze at DIGIXX 2022. Know more here.
The exchange4media Real-Time Programmatic Advertising Awards honors top brands, agencies, and media groups that champion leverage programmatic strategies in reaching marketing goals. Raising the bar with an inspiring digital transformation story, InMobi bagged 3 prestigious awards for the campaign - 'Digital Transformation: The Godrej Way'. Partnering with InMobi, the iconic brand, Godrej was able to identify right audiences and communicate the core message with expert use of programmatic video. This partnership was recognized with one Gold and two Silver awards at the Real Time Programmatic Awards 2022. To know more, read our blog.
The MOBEXX Awards seek to set an industry-wide benchmark in mobile engagement, highlighting and celebrating excellence in mobile marketing & advertising. At this year’s edition, InMobi was recognized as the best platform for Ad-tech solutions and as the most outstanding Programmatic platform for mobile advertising. In addition, campaigns executed by InMobi and its partners – Star Sports, Tata Tea, Coinswitch Kuber and Swiggy – were felicitated, bringing in an award each. Know more here.
For more information on the industry recognition that we’ve received, visit our awards blog page.
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