Maximizing Growth Through Partnerships: Spotlight on InMobi Advertising and AppsFlyer

Unlocking and continuing to accelerate app growth in the modern mobile era is an increasingly complex task for marketers to master and making the most of strategic partnerships across the AdTech ecosystem has proven to be one of the most effective tools for fortifying app growth strategies.  This is why InMobi Advertising is launching a new series called Maximizing Growth Through Partnerships that’s dedicated to shining a light on these powerful connections and how they benefit the app marketing community.

Celebrating our partner AppsFlyer

After an inspiring MAMA San Francisco 2025, InMobi Advertising is thrilled to spotlight our rich collaboration with partner AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, which our team is honored to be recognized by in the 17^th edition of the AppsFlyer Performance Index.

With the launch of their current partner program, AppsFlyer set a new standard for how the full range of ecosystem partners that each play a distinct role in bringing app growth strategies to life can forge a united front oriented around exceeding the business objectives of their mutual customers. InMobi Advertising is pleased to have attained the rank of AppsFlyer Advance Partner and has found this robust program to be an excellent catalyst for nurturing highly effective collaboration.

“The InMobi Advertising and AppsFlyer teams maintain a strong, collaborative relationship organically. The AppsFlyer Partner Program allows us to leverage these natural synergies to deliver more for performance marketers,” adds Vasuta Agarwal, InMobi Advertising Chief Business Officer for Performance Marketing.  “AppsFlyer’s comprehensive partner engagement approach brings more opportunities to pursue joint initiatives in thoughtful ways that deliver maximum benefit to our mutual clients, respective businesses, and the industry at-large.”

How joint InMobi Advertising and AppsFlyer customers are realizing the value of our partnership

The close collaboration between InMobi Advertising and AppsFlyer bolstered by their enhanced Partner Program is already driving meaningful results for growth marketers across a wide range of app categories and geographic boundaries, including MobilityWare.

When iOS AppTrackingTransparency (ATT) upended the app growth campaign attribution and optimization workflow back in 2020, questions arose in its immediate aftermath around the role Mobile Measurement Platforms (MMPs) would play in a privacy-first world as Apple directed focus towards its own privacy-preserving attribution framework SKAdNetwork (SKAN) in tandem.

Savvy app marketers like MobilityWare quickly recognized that campaign attribution in a privacy-first world made their work with AppsFlyer more business-critical than ever.  InMobi Advertising was an early advocate of AppsFlyer’s Single Source of Truth (SSOT) solution which brings a nuanced, hybrid approach to iOS campaign attribution that unifies and de-duplicates insights gleaned from Apple’s SKAN as well as all other iOS attribution models.

MobilityWare embraced AppsFlyer’s novel iOS campaign attribution approach at the recommendation of InMobi Advertising. 

“As an ad monetized business, predicting the full value of users during the first 48 hours post-install has proven challenging in the wake of ATT,” explains MobilityWare’s Chris Kim. “InMobi and AppsFlyer have been great partners in helping us overcome these obstacles and uncover meaningful insights that balance SKAN and probabilistic attribution data.”

Hear for yourself how MobilityWare is unlocking the additive benefits that arise when key partners come together in joint pursuit of solutions tailored to an app’s unique business objectives in an upcoming episode of the PocketGamer podcast releasing on February 25.  You can be sure hosts Peggy Anne Salz and Brian Baglow will dig into how this powerful engagement model illustrates a highly effective modern playbook for app growth during their illuminating discussion with MobilityWare Director of UA, Chris Kim who was joined by Adam Smart, AppsFlyer’s Director of Product for Gaming, and InMobi Advertising VP of App Growth Strategy and Solutions, Dharak Desai.  

“It’s been rewarding to see partners like InMobi Advertising fully embrace the intent of our structured Partner Program,” says Idan Horenczyk, Senior Partner Development Manager at AppsFlyer. “We’ve seen a notable increase in the volume and effectiveness of engagement between our respective teams across all practice areas from senior leadership to tactical execution, which in turn has delivered real-world value to our mutual clients.” 

Explore how your app growth plans can benefit from our partnership with AppsFlyer

InMobi Advertising loved connecting with the AppsFlyer team and many of our joint clients at AppsFlyer MAMA San Francisco this week, and looks forward to supporting more MAMA events around the globe where you can connect with both our teams live.  And you can always reach out to your InMobi Advertising or AppsFlyer account teams to explore how our partnership can benefit your app’s growth strategies.