The State of AI in Retail Media

Artificial Intelligence is the hottest new topic in the world of technology today. Specifically in the realm of ad tech, it has the opportunity to change the way both the demand-side and the supply-side work with each other, and this is true for the Retail Media space as well. But it’s still somewhat opaque which type of solutions AI can provide to advertisers and publishers. This is where InMobi Commerce has been establishing ourselves as a leading provider of AI-powered solutions for Retail Media. 

Why does InMobi Commerce place so much value on the power of AI? Over the past few months, it has become apparent that AI will play an increasingly significant role in enhancing Retail Media programs. AI can enable brands and advertisers to efficiently run their campaigns with minimal human effort, achieving the same campaign objectives such as ROI, reach, or revenue. It does so through enhanced targeting and bidding strategies, real-time campaign optimization, forecasting, intelligent insights, and smart suggestions. AI also improves Retail Media programs by automating creative generation, providing smart audiences, preventing audience conquesting, and optimizing yield. 

AI empowers retailers to solve for scale and efficiency, catering to a wide range of advertisers. Autonomous campaigns powered by AI offer automatic targeting, bidding, and real-time optimization, making it easier for long-tail advertisers with limited resources and expertise to run successful campaigns. Additionally, high-touch advertising agencies and experts can leverage AI-assisted campaigns to make informed decisions through forecasting, intelligent insights, and smart suggestions. This reduces the operational costs associated with running a successful Retail Media program for retailers. 

Furthermore, AI can assist retailers in optimizing their overall revenue by personalizing ads and ensuring they are relevant to shoppers. By considering factors such as personalization and relevance, AI helps retailers choose ads that will have higher engagement with shoppers, thus ensuring a positive shopping experience. 

In summary, AI-powered solutions from InMobi Commerce will play a crucial role in enhancing these programs by enabling efficient campaign management, providing intelligent insights, and optimizing revenue. By leveraging AI, retailers can transform their platforms and data into valuable advertising opportunities while improving the overall customer shopping experience.  

Stay tuned for the next blog in our series that will cover some of these solutions as they specifically pertain to our campaign processes.