Unlock New Monetization Opportunities with InMobi Advertising on Google SDK Bidding

InMobi Advertising is excited to announce that our demand is now available in open beta to all publishers using AdMob and Ad Manager via the SDK bidding program. InMobi Advertising has long empowered publishers to effortlessly monetize through their preferred mediation platforms. With this latest milestone, publishers using Google mediation can configure InMobi Advertising as a bidder within their waterfall and SDK bidding integration.

InMobi Advertising via Google SDK bidding unlocks new monetization potential for publishers such as:

1. Harnessing the power of bidding with the InMobi Advertising SDK

   InMobi Advertising via SDK bidding empowers publishers with enhanced demand access, improved timeouts, and reliable ad rendering capabilities. Publishers with active SDK bidding integrations attract a broader range of buyers, including those who exclusively bid on SDK bidding-enabled apps.

   InMobi Advertising’s buyers bring diverse demand, ranging from brand awareness to app install ads. Publishers can drive user engagement and retention by receiving relevant ads that seamlessly integrate with gameplay and minimize disruption. Leveraging SDK bidding ensures smooth, consistent ad rendering, delivering high-quality, engaging experiences optimized for user satisfaction.

2. Combining bidding and waterfall monetization

   With InMobi Advertising, publishers have the flexibility to monetize their apps with both waterfall and bidding. Support for hybrid integration means that publishers can integrate without removing existing setups, while having the optionality to optimize monetization strategy without sacrificing the unique advantages of each auction type.

   Waterfall offers manual optimization and access to a diverse range of ad sources, while bidding enables real-time competition among all buyers.

3. Enhancing addressability with the InMobi Advertising SDK

   Adopting the right strategies to enhance addressability is critical to boost monetization. SDK-based integrations enable robust signal collection, increasing the value of impressions by making apps and users more discoverable for buyers.

   The InMobi Advertising SDK also supports Google’s Secure Signals, simplifying the process of passing key signals publishers use regularly, including first-party data and universal IDs.

Kickstart Monetization with InMobi Advertising on Google SDK bidding

Since April 2024, over 100 gaming and non-gaming publishers have enabled SDK bidding with InMobi Advertising. Get started with AdMob or Ad Manager to integrate the InMobi Advertising SDK today.