Melbourne, Thursday, 16th May: RyanCap's data and technology specialist, Foxcatcher, has unveiled a new partnership with InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth. This collaboration aims to refine media planning and activation with an SPO and audience match integration. The collaboration leverages extensive strategic data alliances and first-party audience data powered by Foxcatcher proprietary tools, FoxID & Worldview supported by InMobi’s always on audience segments.
The partnership's objective is to unlock actionable insights for campaign delivery and engagement, thereby enhancing future campaigns. Following the successful beta testing phase, the partners have identified a substantial audience match rate. This empowers advertisers to strategically devise campaigns tailored to segments and consumption behaviours closely aligned with their key audience and customers. Furthermore, brands can minimise inefficiencies by engaging with specific customer cohorts that closely resonate with their offerings. Lastly, they can leverage insights gleaned directly from their own customer base to inform and activate marketing strategies.
WorldView is an innovative customer data platform (CDP) with a marketing focus, facilitating connections between brands, customers, and media through the FoxID identity solution. This cutting-edge solution operates without the need for collecting personal or sensitive information, ensuring data privacy, and enabling scalable activation.
InMobi's always on segments powered by SDK integrations across mobile apps empowers advertisers to reach audiences more effectively and achieve superior performance.
Varun John, Foxcatcher's general manager of investment and trading, said: "We are excited to collaborate with the InMobi team to empower brands to leverage their own audience data for campaign planning, targeting, and analysis. With mobile devices being an all-day companion, the partnership offers brands a distinct advantage in comprehending customer journeys and consumer behaviour."
Jaclyn Hadida, InMobi’s country manager for ANZ, said: "We know that InMobi audience data can turbocharge brand campaign performance thanks to the power of our unique, always-on segments, which engage and activate engage with consumers. Together with Foxcatcher's data capabilities, the partnership will deliver exceptional audience insights and marketing outcomes. We are excited to join hands with the Foxcatcher team to achieve this."
About Foxcatcher
Foxcatcher is a data-driven marketing technology business for brands and agencies. WorldView, the Foxcatcher proprietary media planning and activation platform utilises algorithmic trading technology to deliver superior programmatic performance.
Foxcatcher is part of the RyanCap group of marketing, data, and technology specialists. RyanCap is led by CEO and founder, Simon Ryan.
About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.
