The beginning of a new year is known to pave the path for endless opportunities and achievements. For InMobi, it unlocked two significant ones, offering a promising outlook for the months ahead.
At the first-ever SMARTIES Philippines, InMobi won two prestigious awards across diverse categories for its campaign with Unilever Cream Silk: A silver for Product and/or Service Launch and a bronze for Impact/Promotion. As we charge forward, here is a glimpse of the award-winning experience aimed at solving Filipinas’ hair fall problems.
Thoughtful rewards integration, meaningful messaging, innovative problem-solving, and a seamless mobile journey.
Decoding the Narrative
The COVID-19 pandemic brought with it a host of problems that persisted even as the infection rates declined. Among them, hair fall took center stage as a key issue among Filipinas owing to the stressful times. Cream Silk had the perfect solution; the newest variant of its Triple Keratin Rescue Range – Hairfall Defiance. Now, all the brand needed was an innovative way to create awareness around the new offering.
Cream Silk partnered with InMobi and Mindshare Philippines to craft a mobile campaign that struck a chord with several Filipinas and urged them to adopt this game-changing product.
In Unilever’s first-ever incentivized mobile experience with InMobi, Cream Silk integrated the U-Coin, Unilever’s exclusive loyalty and rewards program in The Philippines. With easy access to view and redeem great rewards and deals across all of Unilever’s brands, Cream Silk ensured a seamless journey on mobile.
Cream Silk creatively nudged Filipinas toward redeeming their U-coins and combating hair fall.
This was followed by an engaging survey that delved into their particular hair concerns and routines, equipping the brand with valuable insights.
Lastly, upon successful completion of the survey, Filipinas could redeem U-coins, either through the U-store or select retail and F&B partners.
The dynamic campaign helped Cream Silk clock a 2.8x higher click-through rate (CTR) compared to the industry benchmark. Moreover, 100% of the participants opted in for further communication, opening new possibilities for the brand. The innovative mobile experience also resulted in the highest-ever shares and penetration in conditioners and post-wash categories.
The takeaway here is clear: innovative problem-solving can unlock massive opportunities and establish trust in your brand.
Explore more award-winning success stories on InMobi's Case Study page.
To amplify your brand message, craft creative experiences, and tap into a vast mobile audience, write to us at mobilemarketing@inmobi.com.
