Capturing the Mobile Moments of Truth

DOWNLOAD GUIDE

Capturing the Mobile Moments of Truth

Get Started

Understand How Mobile Has Disrupted The Moments Of Truth Model

A Moment In Time

The Moments of Truth Model has evolved over the years to signify each distinct phase in the customer journey: Discovery, Consideration, Purchase, and Advocacy​

MMOT: The New Reality

These distinct moments exist on a single medium today: The Mobile.
The Connected Consumer has Transient user states, demands Relevant experiences, seeks Instantaneous gratification and experiences a Convergence on their primary screen. Marketers must embrace The Mobile Moments of Truth (MMOT).

The Way Ahead

In order to succeed, marketers must accurately Understand and Identify prospective customers while creating compelling and near real-time touch-points to Engage and Acquire consumers. 

 

Discover More 

Discover how you can leverage the Mobile Moments of Truth for your next campaign​
Download Guide
Learn how Unilever leveraged mobile to understand, identify, engage and acquire customers
Read Now
Understand how marketers are leveraging mobile to drive value for their customers​
View More