Necessary cookies ( To move around the website and use its features )
Analytics & Third Party Advertising Partner cookies ( Google analytics and related third party for tracking purposes) Cookies
Despite the pandemic, the Festive Season sentiment remains positive. Based on our research study, Indians will spend INR 15,000on average this festive season.
The New Normal Way of Shopping
The pandemic has accelerated the adoption of online shopping. According to our survey results, mobile is the primary channel to learn, explore, and buy for more than 60% of connected consumers.
The First-Time Shoppers
As per our survey results, 53% of Indians made their first purchase online in the last 6 months. 40% of first-time shoppers originate from Tier-2 & Tier-3 cities. Mobile is the way to win these consumers.
