Inspire millions
across screens

In a crowded marketplace where brands increasingly compete for consumer attention, InMobi led us in exceeding our brand awareness campaign and brand uplift study benchmarks through their innovative gaming experience, driving nearly half a million engagements that encouraged consumers to redeem treats through their McDonald’s App.

We set out on our journey with InMobi intending to make our NESCAFÉ GOLD Christmas-special gift boxes top-of-mind. Having explored such an interactive rich media unit for the first time, we were impressed with the smoothness of the experience and the results it brought us. Kudos to InMobi for making it come alive the way it did and ensuring “Masters Go for Gold” became unforgettable during one of the busiest seasons.

Coca-Cola knew that they needed to reach younger consumers on mobile, and InMobi was an ideal partner for this campaign. Their creative work here was crucial to helping Coke engage GenZ, and the results of the campaign itself and the brand lift study show the benefits of this approach.