Announcing InMobi's Sustainability Commitment

We're excited to announce the launch of InMobi’s sustainability initiative. InMobi is making substantial strides toward a greener future. At InMobi we aspire to a culture of innovation that drives sustainable tech and fosters a positive impact. And now we have the commitment to prove it! 

Sustainability in AdTech: Did you Know? 

323 tons of CO2 eq 

The total emissions for a mock digital advertising campaign equals 323 tons of CO2 eq, or the equivalent 16 American citizens' carbon footprint.

1% of global energy 

The Internet produces around 4% of greenhouse gas emissions worldwide. In its own right, advertising consumes more than 1% of global energy, the majority of this is from online advertising. 

What InMobi is Doing

Science Based Targets (SBTi)

We joined forces with SBTi to set near-term and long-term measurable emission reduction goals for our global offices in an effort to reduce our carbon footprint as per the 1.5 degree trajectory for a net-zero future.   

Carbon Neutral

InMobi Exchange’s tech infrastructure is powered by Microsoft Azure which is 100% carbon neutral. We are in final discussions with the Ad Net Zero Initiative and Scope 3 to help us measure our carbon footprint. We are currently working with each office location to collect energy and electricity consumption emissions (Scope 2), then set actionable reduction targets. 

Verification Partners

We are working with 3P partners to help measure our indirect emissions across our supply chain, identify opportunities to focus on low carbon paths, and offer green media products for our buyers 

Traffic shaping & SPO  

InMobi’s lightweight SDK enables a greener supply chain with nearly 95% of our inventory sourced directly. Our proprietary machine learning algorithm for traffic shaping helps us prioritize the right inventory for demand partners.

Coming Soon 

Be on the lookout for an all new InMobi University course on How Ad Tech is Approaching Sustainability.  

Let’s go green in Ad Tech. We need your help!  Please reach out to genevieve.pritchard@inmobi.com if you’re interested in participating in the global InMobi task force for sustainability.  

Keep the momentum going.