InMobi Advertising Achieves Premier Partner Status in AppsFlyer's 2025 Partner Program

InMobi Advertising has been named a Premier Partner—the highest tier of recognition—in the 2025 AppsFlyer Partner Program. This milestone is a strong testament to our evolving partnership with AppsFlyer and our shared vision of empowering advertisers with greater transparency, more innovative measurement tools, and scalable growth strategies in today's increasingly complex mobile marketing landscape.

InMobi Advertising supports marketers with a comprehensive suite of AI-powered tools, data and services for optimizing modern app growth strategies that adapts for the full range of deterministic and probabilistic attribution models in use today — including industry-leading solutions  for SKAdNetwork (SKAN) and AdAttributionKit (AAK) privacy-preserving attribution frameworks on iOS — ensuring each campaign is optimized and scaled in the most cost-effective manner.  Combined with our advanced experimentation framework, marketers can run A/B tests and structured experiments to unlock fresh insights that directly fuel growth.

This milestone also signals that we continue to advance what we deliver together for brands. From navigating complex attribution models involving both deterministic and probabilistic signals with and without user IDs to exploring novel signals for informing campaign optimization and advanced A/B testing, InMobi Advertising's solutions, bolstered by AppsFlyer's market-leading measurement platform, innovation and infrastructure, help marketers make more informed decisions and achieve greater efficiency in a complex ecosystem.

"Becoming an AppsFlyer Premier Partner reflects the strides we've made in delivering measurable performance gains and meaningful insights," says Kunal Nagpal, Chief Business Officer, InMobi Advertising. "As marketers demand more transparency and precision from their media partners, our collaboration with AppsFlyer enables smarter decision-making through actionable, data-backed signals."

"InMobi’s recognition as a Premier Partner reflects the strength of our long-standing collaboration, their continued momentum, and our shared commitment to helping advertisers drive value through accurate measurement and campaign optimization," said Camila Carneiro, Director of Partner Development at AppsFlyer. "The growing depth of engagement between our teams is translating into meaningful results for our mutual clients, and we look forward to continuing to drive value together."

For brands looking to navigate today's mobile landscape with confidence and clarity, InMobi Advertising and AppsFlyer offer a compelling, performance-first approach to marketing. Connect with our team to learn more about this and other partnerships.