InMobi Advertising Adds Additional Certifications and Rises to Platinum Status with the Trustworthy Accountability Group

At InMobi Advertising, brand safety and responsible media advertising isn’t just a promise; it’s a measurable commitment to protecting advertisers, consumers and the integrity of the digital ecosystem. Our team goes beyond compliance, ensuring that every ad runs in a clean, secure and high-attention environment.

So, we’re pleased to announce that InMobi Advertising has added two new certifications from the Trustworthy Accountability Group (TAG). In addition to being Certified against Fraud, InMobi Advertising is now Certified against Malware and Brand Safety Certified. With these two new certifications, InMobi Advertising is a Platinum Partner, the highest recognition from TAG for companies adopting rigorous standards to protect partners and the industry.

“Achieving TAG Platinum status is TAG's highest honor, signifying that a company has implemented rigorous protections across at least three of TAG's program areas to protect its clients and partners," said TAG CEO Mike Zaneis. "We are delighted to recognize InMobi Advertising for implementing the full scope of industry best practices necessary to achieve TAG Platinum status and protect the digital advertising supply chain, and we look forward to continuing to work with InMobi Advertising to raise and extend our industry's standards in future."

The InMobi Advertising standard on brand safety and responsible media goes well beyond TAG certification:

Responsible, Transparent Media:

• Privacy-first advertising that respects data compliance standards (GDPR, CCPA and others)
• Direct SDK integration more than 5,000 publishers and 50,000 apps across the globe, lowering overall emissions across our supply chain
• AI-powered contextual targeting to prevent ads from appearing near inappropriate content
• Only around 5% of supply is flagged as not brand suitable, post-bid, resulting in TAG’s ‘Certified for Brand Safety’ seal, confirming our best-in-class brand safety compliance

Verified, Fraud-Free Inventory:

• Proactive monitoring and real-time fraud protection through DoubleVerify and HUMAN
• Incoming supply verified against Jounce data for untrusted, cheap reach and made for advertising (MFA)
• Verification of on-boarded supply against Data Center IP (DCIP) and Pirate Mobile App List (PMAL), updated frequently by TAG
• IVT rates less than 1%, keeping fraudulent activity well below industry norms, which re-affirms our positioning as a recertified partner against fraud

Industry-Leading Viewability and Engagement:

• 87% viewability for display ads; 80.8% viewability for video ads
• Full-screen interstitials drive 25% higher attention than standard benchmarks
• Every creative coming into the platform gets scanned through GeoEdge to weed out content that’s sensitive or offensive, has any malware or cyber-security risks, protecting both advertisers and publishers
• TAG’s anti-malware seal further confirms that we enable effective, engaging advertising while taking care of client sensitivities and protecting the consumers 

The certifications and Platinum Status reconfirm InMobi Advertising’s commitment to brand safety, supply path verification, and adequate measures to protect brands, publishers, and consumers, ensuring high-impact advertising that drives real connections between brands and consumers.