InMobi Advertising Recognized as a ‘Strong Performer’ and ‘Mobile Must Have’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024

InMobi Advertising is thrilled to have been named a ‘Strong Performer’ in The Forrester Wave™: Sell-Side Platforms, Q4 2024. We believe this recognition underscores our commitment to providing top-notch monetization and marketing technologies that help businesses fuel growth.

The Forrester Wave report evaluated 10 platforms across 33 different criteria. InMobi Exchange was identified as a mobile-first offering and scored top marks possible in twelve criteria, including Programmatic Auctions, Desktop and Mobile Video, Mobile App, In-game, Native, Beyond RTB, Audience Creation and Targeting, Identity and Measurement, Yield Controls and Optimization, and Open Standards and Transparency. 

Forrester cited InMobi Exchange as a “mobile must-have” stating the company “sets the bar for maturity in the mobile ad space with a powerful combination of advertising demand sources, signal partnerships, identity solutions, and technical flexibility to bring mobile app advertising features to near-parity with web advertising.” Forrester also noted our strategic vision along with a roadmap that “addresses gray areas and unresolved publisher issues…with industry-first solutions like the addressability gradient.”  

As publishers work to improve the monetization dollars and reduce their own complexity, Forrester highlights three critical areas for publishers to consider when looking for an SSP provider: 

1. Quality Ads and Inventory: SSPs with sophisticated ad quality controls help filter out bad ads, enhancing user experience and retention. 
2. Channel Expertise: Partners with channel-specific expertise can help publishers optimize bid requests and maximize inventory value. 
3. Inventory Curation: SSPs that excel in curating inventory consistently deliver higher yields and help publishers stand out in a crowded market.  

InMobi Exchange allows publishers to unlock seamless multi-channel monetization. The platform delivers full-funnel programmatic demand and AI-driven ad experiences, ensuring robust ad quality assurance and flexible integration paths with industry-leading ad quality controls that improve user engagement. Comprehensive in-house consent, privacy, and addressability solutions empower publishers to enhance monetization effortlessly and without added costs. Beyond monetization, InMobi Advertising provides deeper discovery, distribution, and user acquisition across cutting-edge platforms and surfaces. 

InMobi Exchange, in return, gives buyers unparalleled access to our global list of 40,000+ premium apps. Because of the direct inventory, buyers can access hardware-level insights, real-time ad control, and the precision needed to maximize user engagement. The direct sourced inventory also delivers a higher-level of inventory curation, resulting in higher yields. InMobi Exchange’s inventory also goes through 100 percent pre-bid filtering of invalid traffic and vetted via our measurement partners. 

The mobile-first high-attention formats, industry-leading viewability and sustainability-linked media buying options, InMobi Exchange provides brands with a secure, high-performing, and sustainable solution for impactful advertising.