We are excited to share that InMobi won six key awards at the MENA 2023 Smarties awards, taking home gold, silver, and bronze awards as well as being shortlisted across seven categories for the Middle East North Africa (MENA) region. We are also pleased to announce that InMobi was named “Technology Provider of the Year” for the fourth consecutive year.
MENA Smarties honors the most effective modern marketing across MENA as part of the Mobile Marketing Association (MMA) Smarties, an esteemed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impacts.
stc pay and Unilever were among the winning campaigns, in collaboration with InMobi’s platform. InMobi won awards and made the shortlist in the following campaign categories:
Wins
Experimental/Innovation Technology: Put your money where your mouth is: Closeup with innovative voice recognition ad unit to promote new toothpaste range – GOLD
Lead Generation: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates - GOLD
Instant Impact: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark – SILVER
Partnerships Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVER
Customer Life-Cycle Marketing: stc pay user acquisition campaign yields staggering app usage, retention and transaction rates – SILVER
Geo Targeting: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market – BRONZE
Shortlists
Instant Impact: Awareness to conversion: du connects roaming business travelers with sophisticated summer campaign
Partnerships Marketing: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market
Cross Platform – Digital Only: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark
Gaming, Gamification & E-Sports: “Yalla Shoot!” - Asiacell scores a golden goal for brand awareness and app engagement with World Cup gaming app
Programmatic: Marriott leverages programmatic and location technology to find affluent and expat MasterCard customers in competitive market
XR Technology – (AR/VR/MR): Salam dials in extraordinary 23x global engagement benchmark through Rich Media innovation
Customer Experience: InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark
To learn more about these case studies and understand how InMobi can help drive diverse business goals, from branding to performance growth, visit our Case Studies page today.
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