Media Matters: Diversity, Equity and Inclusivity in Mobile Inventory

InMobi is committed to creating a workplace where all feel welcome and free to bring their authentic self to work every day. We take pride in being an equal employment employer, where all employees and applicants have equal opportunity for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression or any other characteristic protected by federal, state and local law. This policy applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, transfers, leaves of absence, terminations, compensation practices, and access to benefits and training programs. 

Today, we are taking the same approach to our inventory partnerships. Given we are firmly committed to supporting Diversity, Equity and Inclusivity (DEI) in the media and marketing industries, we are seeking to increase our support for content companies and apps created by members of diverse communities, such as people of color, women and members of the LGTBQ+ community. Since many brands and agencies that we work with are similarly committed to increasing their engagement with diverse media, we are committed to taking action to ensure that our inventory matches our intentions.   

You can help!  

If you are a media provider or app developer, please take one to two minutes to complete a brief survey that will allow us to better support these DEI initiatives. 

Take Survey

We are inviting you to self-identify your app, so that we and our advertiser partners are in the best possible position to support relevant companies. In the future, please note that we are aiming to include an option in our publisher dashboard to allow you to self-identify your app. The benefits are clear: increased advertising-based revenue and the opportunity to build relationships with brands that find their audiences inside your audiences.   

If you are not a media provider or app developer but want to help, please share this blog post in social media to help alert other content creators to this opportunity. Thank you!