Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

Brandsare looking for the best ways to include mobile in their media mix this holidayseason, but smart marketers know that simply repurposing existing desktopbanners will not tap into the true power of mobile to drive holiday sales.

Tofollow are six breakthrough creative ideas to that will amplify user engagementwith your mobile ad and maximize ROI on your mobile campaign.

1. TheVirtual Mobile Catalog with Shoppable Video

For the brand interested in showcasing the latest styles in ahighly personalized and interactive way:

Combinean immersive visual experience with highly personalized content to maximizeaudience relevance and engagement with the Virtual Mobile Catalogue.

Userscan swipe through and view product imagery, descriptions and pricing customizedo the their profile and location. Foran even more immersive experience, brands can include “Shoppable Video” units, whichleverage interactive overlays to promote engagement with specificproducts. Users can click through to amobile site or app to buy on-the-spot thereby driving immediate sales.

2. AdvancedGeo-Targeting

For the brand interested in driving store traffic to theirlocation (and away from their competitors):

Usegeo-location to target customers in close proximity to a your retail locationor that of your competitors and engage them with a holiday offer and directionso the closest store.

3. EventCountdown

For the brand seeking to promote a big online or retail sales event:

Createa sense of urgency by counting down to a big sales event, such as Black Fridayor Cyber Monday. Users can see how muchime is left before the big event and can add it to their device’s calendar asa reminder.

4. GamifiedCoupons

For the brand looking to increase sales during particular salesperiods or with specific audience segments:

Combinehe fun and engagement of gamification with couponing by allowing users toswipe to reveal a surprise discount coupon that can be downloaded to theirmobile gallery and redeemed at retail or online.

5. Social& Email Integration

For the brand looking to deepen engagement or enhance their CRMefforts:

Integratewith email or social marketing programs to drive repeat engagement overime. For example, users could sign upfor 12 days of holiday deals by entering their email address into the richmedia ad. Once their email is capturedhey would receive the deal of the day for 12 days. Or users could join a holiday promotion byposting their favorite holiday pics to the brand’s instagram page right throughhe mobile ad.

6. Driveone-click sales

For the brand with large and diverse product portfolios:

Enableone click purchases right from the mobile ad, through a real-time commerceplatforms, such as InMobi For Commerce (IFC). The selected product is dynamically displayed in the ad based on the profile. Once the user taps on thead they are sent to that specific product in the store’s app or mobile website.IFC retargets the user by serving ads of the same or similar products when theyare identified on the network.

Weinvite you to contact InMobi’s Award-winning Creative Services Team to develop best-in-classmobile rich media experiences that are scalable across device platforms andbrowsers. Our in-house team partnerswith your agency to bring concepts to life through mobile media this holidayseason.

Contact James Riess at james.riess@inmobi.com

Download The Guide To Maximising Your Holiday Sales