Vietnam's leading music games publisher, Amanotes has released over 40 titles with 3 billion downloads worldwide, including flagship title Magic Tiles 3 alongside popular titles such as Tiles Hop and Dancing Road. Known for making music accessible through gameplay, Amanotes has built one of mobile gaming's most engaged and loyal audiences across both global and regional markets.
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Amanotes Drives 5% ARPDAU Growth With InMobi Exchange Publisher-Passed Signals
Solution
Understanding consumers, Identifying target audience, In-App monetization+5%
Overall ARPDAU & Revenue Growth
~2x
Increase in InMobi Exchange Share of Wallet
"The results from activating Publisher-Passed Signals with InMobi Exchange were both immediate and far-reaching, creating a measurable lift across our entire monetization stack — clear evidence that signal quality is one of the highest-leverage levers available to publishers today. "
About Amanotes
The Objective
As a publisher managing a high-engagement, genre-defining portfolio, Amanotes sought to maximize the monetization value of their inventory without compromising the player experience that sets their games apart. Despite strong DAU and engagement metrics, their existing signal infrastructure left impressions systematically undervalued limiting the ability to communicate the true quality of their audience to demand partners. Amanotes needed a way to surface the latent value of their inventory to buyers at scale.
The Solution
Amanotes partnered with InMobi Exchange to implement Publisher-Passed Signals (PPS), leveraging InMobi's deep expertise in the global Tier-1 gaming ecosystem and its broad access to premium global and regional advertisers. Built on an established SDK relationship spanning multiple years, the technical implementation was seamless, enabling rapid signal activation across Banner, Interstitial, and Rewarded Video formats.
#1 Surfacing High-Quality Audience Signals to Drive Bidding Precision
By activating PPS, Amanotes enriched their inventory with privacy-safe signals, making it more attractive to demand partners. For buyers, this transparency meant bidding with far greater confidence and precision and at values that accurately reflected the quality of Amanotes' highly-engaged music-gaming audience. The impact was most pronounced in Banner formats, where revenue per million requests more than doubled.
#2 Driving Auction Competitiveness With Signal Quality
The signal-driven uplift catalyzed broader gains across Amanotes' entire mediation stack. As InMobi's impression-level competitiveness strengthened, it intensified auction pressure across all demand partners. This heightened competition translated into meaningful eCPM improvements at the overall app level, reflecting how stronger signal quality from one partner can lift overall publisher returns.
The Results
Activating Publisher-Passed Signals on InMobi Exchange delivered swift, consistent results for Amanotes. eCPM improvements across Banner and Interstitial formats translated into a meaningful lift in overall ARPDAU and revenue, with InMobi Exchange's contribution to Amanotes' monetization stack nearly doubling. Encouraged by these results, Amanotes is now extending PPS implementation across additional titles in its growing portfolio — applying the same signal-first approach to unlock inventory value at scale.
+5%
ARPDAU & Revenue Growth
~2x
Increase in InMobi Exchange Share of Wallet*
+17%
Banner eCPM Growth
+6%
Interstitial eCPM Growth
* All data reflects InMobi Exchange campaigns comparing inventory before and after PPS activation on Magic Tiles 3. Traffic volume to InMobi remained constant across both cohorts.