Dentsu is a global integrated media and marketing network that delivers data-driven planning, performance, and creative solutions for leading brands across markets.
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Dentsu x InMobi Advertising Lift Engagement Via High-CTR Interstitial Auction Package
Solution
Understanding consumers, Engaging with customers20x
Higher CTR When Curated Packages Power Performance Campaigns
188%
Growth in Activation of the Curated Package
We partnered with InMobi Advertising to leverage their global supply intelligence and deliver high attention full-screen inventory that truly captures audiences in the mobile environment. We aimed to elevate our mobile campaign performance by adopting a supply path built for engagement. InMobi Advertising’s Auction Packages provided seamless activation, transparency, and efficiency, enabling us to consistently drive stronger mobile engagement and measurable outcomes across multiple campaigns.”
About dentsu
The Objective
Dentsu aimed to elevate mobile campaign performance by adopting a supply path purpose-built for engagement. With CTR as a core KPI across several brands, the team looked for a high-attention environment that could reliably strengthen click-through outcomes and support scalable optimization.
The Solution
InMobi Advertising collaborated with dentsu to activate the High-CTR Interstitial Auction Package, a curated supply route engineered to deliver stronger mobile engagement. Built using InMobi Advertising’s global supply intelligence, the package offers a plug-and-play Deal ID featuring high-attention fullscreen inventory optimized for reliable CTR performance across major DSPs. Its standardized structure enabled seamless activation across multiple Hong Kong campaigns within dentsu’s buying environment.
#1: Curated Supply Engineered for CTR Performance
Developed as part of InMobi Exchange’s KPI-driven Auction Package suite, the High-CTR Interstitial package aggregates vetted apps and high-attention fullscreen placements into a controlled environment proven to lift engagement. While targeting is added at activation, the curated supply and embedded CTR optimization logic ensured that all campaigns, across diverse advertisers, benefited from a consistent and high-quality engagement foundation. This enabled every campaign, irrespective of brand or optimization maturity, to benefit from a stable, high-quality engagement baseline. As teams observed stable CTR delivery, the package naturally became a preferred performance route across brand portfolios.
#2: Plug-and-Play Activation for Scalable Optimization
The package’s standardized Deal ID significantly reduced the operational lift required for supply setup, allowing dentsu’s trading teams to activate multiple advertisers quickly and uniformly. With cleaner performance signals and a consolidated supply path, traders were able to optimize more efficiently and scale outcomes with confidence. The structured environment also lifted CTR ceilings for performance-led strategies, enabling brands to achieve progressively stronger click-through results while maintaining cost efficiency.
The Results
The curated interstitial package became a high-performing and dependable supply path for dentsu’s Hong Kong campaigns, driving measurable improvements in both engagement and efficiency.
20x
Higher CTR When Curated Packages Power Performance Campaigns
188%
Growth in Activation of the Curated Package
2x
Higher CTR Efficiency Per Dollar Across Broad Campaigns