Fossil is a global lifestyle brand known for designing timepieces and accessories that symbolize quality, craftsmanship, and exceptional value. Synonymous with enduring style, Fossil creates products that celebrate life’s milestones and inspire self-expression and confidence.
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Fossil Attains Peak Brand Awareness and Recall With Glance CTV’s Frame Ad Experience
Solution
Understanding consumers, Engaging with customers, Innovative formats57% lift
in Ad Recall*
10% lift
in Brand Awareness*
*For exposed users compared to unexposed users on the Glance CTV bundled ad experience in a Brand Lift Study by Cint
"At Fossil, we are focused on investing in innovation that drives measurable brand and business impact. As we reintroduce BIG TIC to a new generation, partnering with a platform that could deliver both scale and relevance was critical. Our partnership with InMobi did exactly that, combining cinematic creative, native integration, and precision targeting to significantly strengthen brand awareness and recall. This work reflects our broader strategy to modernize how we engage consumers and drive meaningful, sustained growth."
About Fossil
The Objective
Fossil set out to promote the launch of its BIG TIC collection with an innovative CTV strategy to effectively reach US audiences. The campaign’s north star was to drive peak brand awareness and ad recall, while influencing consideration and purchase intent through new ad experiences.
The Solution
Following the US launch of the Glance CTV agentic ambient TV screen, Fossil partnered with Glance to activate a two-tier campaign across CTV surfaces: Reach US households on Glance CTV devices and amplify audience reach on premium CTV apps, reinforcing messaging across multiple viewing moments.
1. Maximizing Reach Across Glance’s Bundled CTV Ecosystem
Viewers were exposed to the Fossil message within the Glance ambient TV experience and through in-stream pre- and mid-roll video ads delivered on premium, brand-safe CTV apps powered by InMobi Advertising. This multi-touchpoint approach ensured a cohesive brand presence across the TV viewing journey.
2. Seamless Creative Integration and Campaign Management
The Glance creative team developed visually rich native display units that blended into the Glance CTV experience, enabling peak consumer experiences. Beyond creative development, the campaign was supported end-to-end – from onboarding and integration to execution – ensuring a smooth rollout, consistent delivery, and full transparency through campaign optimization and performance reporting.
3. Measure Brand Lift Through Third-Party Study
In addition to working with best-in-class measurement partners for standard campaign results, Glance partnered with Cint to measure lift for Fossil's brand recall and awareness to reaffirm that the Frame Ad Experience delivers peak consumer experiences and outcomes through a bundled CTV approach.
The Results
The Glance CTV bundled Ad Experience drove outstanding brand recall and awareness for Fossil, delivering peak top-funnel outcomes.
57% lift
in Ad Recall*
10% lift
in Brand Awareness*
7.1M
Unique Users Reached*
10 secs
Average Time Spent Per Ad Exposure on CTV Apps*
*Brand lift measured by Cint, reach and frequency by Comscore, and attention by Lumen. Ad recall and awareness lifts are for exposed users compared to unexposed users. The campaign reached 7.1M users at 3.47 frequency. Time spent results were 31% above Lumen’s benchmark.