Established in 1994, GeoTechnologies specializes in digital mapping and location technologies across Japan and Southeast Asia. In October 2020, it launched TRIMA, a Move to Earn (M2E) app for getting rewards by walking, running, and traveling. Today, the app has 3.4 million monthly active users.
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TRIMA Boosts High-Value User Acquisition in Japan, Achieving 40% D7 User Retention
Solution
In-App monetization56K+
New iOS Users Acquired
40%
D7 Retention Rate
"Partnering with InMobi Advertising was an excellent move for TRIMA's user acquisition goals. With InMobi DSP as the anchor of the campaign, we were able to see an incremental scale and a positive retention rate. The team's support was invaluable as well. Looking forward to more such campaigns."
About GeoTechnologies
The Objective
In the saturated Japanese app ecosystem, user acquisition is a high-stakes game. For TRIMA, the challenge wasn't just scaling installs, but acquiring users who would form a lasting, high-LTV relationship with the app.
The Solution
GeoTechnologies partnered with InMobi Advertising to efficiently expand the iOS user base for TRIMA. Leveraging a tailored growth strategy to optimize their app install campaign, the app ensured strong post-install performance. Powered by Helix AI, InMobi DSP’s advanced programmatic solutions reached precise users, ensuring the campaign aligned with GeoTechnologies’ goals of cost-efficiency and long-term retention.
1. Pinpointing High-Propensity Users With AI
Leveraging Helix AI’s unified data intelligence, the strategy was anchored in InMobi's vast mobile-first data. By building custom audience models based on behavioral signals, InMobi DSP identified user cohorts with a proven affinity for fitness, rewards, and lifestyle apps. This allowed TRIMA's campaign to reach beyond the obvious and connect with future power users.
2.Algorithmic Bidding and Real-Time Optimization
Powered by Helix AI’s continuous learning engine, InMobi DSP’s algorithm was calibrated to bid more aggressively on inventory and user profiles that correlated with high post-install engagement. By dynamically shifting budget towards the publisher sources and creative variations, delivering the best downstream retention, the campaign maximized LTV, not just front-end installs.
The Results
TRIMA successfully acquired high-value iOS users at scale. The campaign consistently delivered cost efficiency while driving sustained engagement, demonstrating long-term viability in a competitive app market.
56K+
New iOS Users Acquired
40%
D7 Retention Rate
All data presented reflects campaign performance exclusively on InMobi DSP from April 2025 to September 2025.