Kia Motors is a multinational automotive manufacturer based in South Korea. Kia Motors India sold over 2 lakh cars in 17 months of operations, the fastest to reach this milestone.
“We wanted Indian audiences to experience the innovative connected features of Kia Sonet in a way that’s enticing and comes out as an immersive experience. The interactive full-screen ads did the job exceptionally well for us. Not only did we reach out to the right audiences, but we could also drive higher engagement.”
With InMobi Audiences, the brand combined demographic, technographic, and location signals to identify niche audiences aged between 25 to 45 years: Upscale dwellers, Urban Residents, High-income users and Audiences using premium smartphones, priced above INR 25,000
The head-turning aspect of the ad campaign was the interactive experience. The full-screen interstitial ads brought the experience of the AI Voice Command to the primary device of connected consumers.
The ad starts with a simple instruction, to swipe the ad on the screen. The next three views of the ad are accessible on swiping and enable users to give a command, offering them a sneak-peek into the experience of the AI Voice Command in the new Kia Sonet.
The CTA ‘Learn More’ redirected users to the Kia Sonet product page on their website for more information. The live experience of how the voice command works helped users understand the convenient driving experience Kia Motors provides drivers with their ground-breaking technologies.
The impeccable combination of the right audiences and the immersive full-screen interstitial ads drove Kia phenomenal results.
