Raymond is India’s leading men’s lifestyle brand, renowned for its premium fabrics, stylish ready-to-wear apparel, and impeccable tailoring. With a legacy of 100 years, Raymond’s designs continue to resonate with modern consumers.
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Raymond is India’s leading men’s lifestyle brand, renowned for its premium fabrics, stylish ready-to-wear apparel, and impeccable tailoring. With a legacy of 100 years, Raymond’s designs continue to resonate with modern consumers.
Raymond drove store visits with strategic, geo-targeted marketing. Identifying and reaching those most likely to be interested in Raymond’s ready-to-wear menswear based on their behaviours and preferences through InMobi Audiences, the brand implemented a hyperlocal, radial targeting strategy to ensure that consumers within close proximity to Raymond stores were targeted. Niche cohorts such as frequent shoppers, working professionals, and upscale apartment dwellers were targeted for high impact.
To create a seamless and personalized interactive experience, the brand leveraged InMobi Advertising’s Tap-to-Map creative technology. The dynamic creatives featured multiple products from Raymond’s ready-to-wear collection, which viewers could swipe to explore. Each creative carried a store locator link, which viewers could tap to get instant directions to the nearest store. This eliminated any effort on their part to search for a location, ensuring a frictionless and effortless path to visiting the store.
By combining hyperlocal targeting with an engaging creative experience, Raymond effectively drove awareness for its ready-to-wear collection. With the store directions made easily accessible, the brand ensured the journey from discovery to store visits was as smooth and intuitive as possible.
