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Komorebi Inc. is a leading Japanese app developer behind 40+ popular utility apps designed for everyday use, from notepads to calendars. With over 100 million downloads, Komorebi’s intuitive, user-friendly design turns simple tools into daily essentials, helping users simplify and efficiently manage tasks.
Integrating the InMobi SDK via AdMob across both waterfall and bidding enabled Komorebi to boost ad revenue significantly by accessing premium demand from buyers eager to bid on SDK-enabled apps, which is considered premium inventory. The InMobi SDK’s stability meant minimal upkeep and easier management, an advantage for their lean development team, allowing them to focus on broader strategic priorities.
While Japan remains Komorebi’s core market, its user base is steadily growing in regions like Korea and North America, making personalized ad experiences increasingly important. With access to full-funnel programmatic demand from InMobi Advertising, Komorebi delivered high-quality ads that blended seamlessly into the user experience, driving stronger engagement across diverse audiences. Both brand and performance buyers engaged with Komorebi’s ad inventory.
Integrating the InMobi SDK and enabling a hybrid setup unlocked significant growth in Komorebi's monetization objectives, making this partnership a standout success story.
