MX Player is a leading video streaming app in India that offers premium access to regional content. The app is the one-stop destination for a diverse range of eye-capturing movies, TV shows, web series, music videos, and short videos. MX Player offers consumers over 150,000 hours of premium content across multiple languages and is the ultimate binging platform for on-demand video viewers.
“InMobi’s dedicated client management team has developed a deep understanding of the nuances in our monetization model and helped us reboot our revenues with advanced monetization solutions and SDK integration. We have been associated with InMobi for over half a decade, and their expertise in delivering world-class publisher monetization solutions has consistently maximized our revenue potential. We look forward to continuing our winning streak with them.”
The app developer leveraged InMobi Exchange to access diverse demand spanning major countries in Asia. MX Player was onboarded with a dedicated client management team that successfully aided them through the whole process – from initiating the integration to long-term strategy mapping. The team successfully applied smart levers such as the addition of new integration modes when available, dynamic pricing, ad placement optimization, and inventory volume optimization that has bolstered their ad revenues consistently for over 5 years with efficacy and efficiency. The new
auction dynamics with a hybrid monetization stack that involves utilizing header bidding and waterfall-based monetization solutions have delivered optimum yield and fill rates from leading demand sources
The advanced monetization stack provided a leading edge for MX Player by optimizing revenues. The SDK integration further refined the performance while delivering a seamless user experience.
