Flightradar24 Achieves 194% Revenue Growth with InMobi’s Monetization Solutions

Flightradar24 is the world’s No. 1 flight tracker, providing real-time flight data to millions of aviation enthusiasts and travelers. As aviation has come under increasing global scrutiny, Flightradar24 has proven itself to be an invaluable tool, particularly in times of crisis, by offering real-time flight tracking that helps millions of people stay informed. The platform is also a top app for aviation in North America and Europe, offering accurate, reliable flight tracking to a broad and diverse global audience.

Flightradar24 sought a monetization solution tailored to its key markets, particularly focusing on the United States, a critical region for their business. Their main objective was to diversify their revenue streams by moving beyond a single monetization partner and creating sustainable, long-term growth. This was especially important as Flightradar24’s user base includes high-net-worth individuals (HNI) and corporates, who are often monetized as premium users. To retain these valuable users, they required a monetization partner who could ensure high retention while providing a seamless and engaging user experience.

Flightradar24 partnered with InMobi Advertising to optimize and diversify their programmatic monetization across all their digital properties. InMobi’s Customer Success teams were integral from the outset, working closely with Flightradar24 to understand their specific needs and ensure seamless execution of the solution. This strong partnership allowed for the delivery of a comprehensive end-to-end solution that integrated a variety of ad formats and leveraged InMobi's geo-targeted demand network to address Flightradar24’s primary need for premium ad inventory in key markets such as the United States.

To meet Flightradar24’s goals of reducing dependence on a single monetization solution, InMobi moved them from open bidding to SDK-based bidding across their portfolio. This shift allowed for more efficient ad delivery and improved performance. Additionally, Flightradar24 expanded its monetization strategy to include both in-app and web properties, ensuring that their web monetization efforts would continue to grow.