Neozep Z+ by Unilab is a trusted cold relief medicine brand in the Philippines, widely used during peak cold seasons. With a range of solutions tailored to different needs, Neozep Z+ is the relaunched product, formulated with zinc to boost immunity, leading to faster cold recovery.
- Solutions
- Resources
- About
Asia
Neozep Z+ Philippines Boosts Awareness and Consideration via Weather Targeting
Solution
Understanding consumers, Identifying target audience, Engaging with customers2.2x
Higher Click-Through Rate (CTR)*
4.97 Million
Impressions Delivered
*Compared to the industry benchmark (Source: InMobi Advertising internal reporting)
"At Unilab, capturing seasonal awareness and relevance for Neozep Z+ during the peak cold season is critical. Partnering with InMobi Advertising and Omnicom Media Philippines helped us deliver timely messaging through location-based weather targeting and dynamic creatives tailored to local weather, strengthening awareness and keeping the brand top-of-mind among consumers. "
About Neozep Z+ by Unilab
The Objective
Neozep Z+, a flagship brand of Unilab, the Philippines' most trusted pharmaceutical company for over 80 years, sought to strengthen its dominance during the peak cold season. The focus was on driving awareness and consideration, keeping the brand top-of-mind among a broad audience: every Filipino in need of cold relief.
The Solution
Unilab partnered with InMobi Advertising and Omnicom Media Philippines to launch an awareness and consideration campaign for Neozep Z+, leveraging broad audience targeting to reach consumers nationwide. Using a mobile-first strategy, the campaign delivered contextually relevant messaging aligned with real time environmental conditions and consumer needs.
#1 Activating Weather-Based Targeting for Timely Reach
The campaign leveraged location signals to determine real-time weather conditions, enabling messaging to align with the user’s immediate environment. By reaching consumers likely experiencing or more susceptible to colds during peak weather conditions, Neozep Z+ was present in moments when the need for relief felt more immediate and relevant.
#2 Tailoring Creatives to Local Environments
InMobi Advertising deployed dynamic creative optimization (DCO) to tailor messaging to local weather conditions, such as sunny or rainy, ensuring each interaction reflected the consumer’s context, making communication more relatable and positioning Neozep Z+ as a go-to solution for cold relief.
The Results
Weather-based targeting and dynamic messaging tailored to sunny or rainy conditions aligned communication with real-time environments, keeping Neozep Z+ top-of-mind among consumers seeking relief during peak seasonal demand.
2.2x
Higher Click-Through Rate (CTR)*
4.97 Million
Impressions Delivered
*Compared to the industry benchmark (Source: InMobi Advertising internal reporting)