Publift is a leading advertising technology partner, empowering publishers to unlock the full potential of their ad inventory across web and app. With exclusive access to premium inventory and a strong reputation for transparent, data-driven monetization, Publift helps publishers grow revenue without compromising the user experience.
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Publift Scales Monetization and Compliance With InMobi Advertising
Solution
In-App monetization3.3x
Increase in Overall Fill Rate Year-Over-Year (YoY)*
4x
Growth in Video Ad Revenue Quarter-Over-Quarter (QoQ)*
*Results are based on aggregate account-level performance and may reflect changes in publisher mix over time.
"The breadth of InMobi Advertising’s monetization solutions and the flexibility of their CMP enabled us to deliver stronger results for our publishers while keeping pace with evolving privacy regulations. Their team’s responsiveness and technical expertise made integration and execution effortless."
About Publift
The Objective
Publift sought a unified approach to manage monetization and consent across thousands of publisher websites and apps. They were looking for a partner that could operate at their scale, deliver stronger returns on publishers' inventory, and help them consistently comply with evolving international data privacy regulations.
The Solution
Publift partnered with InMobi Advertising to activate monetization across their publisher portfolio and deploy a highly customizable Consent Management Platform (CMP). The approach combined easy-to-manage controls, streamlined onboarding, and responsive support to standardize compliance globally while enabling high-velocity revenue execution at the publisher level.
#1: Optimizing Monetization Across Channels at Scale
Publift leveraged multiple integration options, allowing them to access diverse demand sources. They seamlessly onboarded both apps and websites across platforms such as Amazon Publisher Services, Google Ad Manager, and Prebid, while leveraging InMobi SDK integration for their apps, enabling both waterfall and header bidding to unlock greater monetization potential. Leveraging various ad formats, Publift achieved higher fill rates and delivered a consistent revenue uplift, resulting in stronger eCPMs for their publishers.
#2: Managing Global Compliance at Scale
Publift tailored consent experiences across thousands of properties using geo-targeting to automatically apply the appropriate rules across international jurisdictions. They also leveraged features such as subdomain targeting for seamless consent sharing across multiple properties, custom vendor management to include non-IAB partners, and GDPR text customization to match each publisher’s brand tone and style. Consent banner customization and granular analytics enabled monitoring and optimization of opt-in rates, improving yield through higher consent rates.
The Results
Publift achieved reliable compliance at network scale while improving monetization efficiency, driven by improved fill rates across its publisher portfolio.
3.3x
Increase in Overall Fill Rate YoY*
4x
Growth in Video Ad Revenue QoQ*
*Results are based on aggregate account-level performance and may reflect changes in publisher mix over time.