Amazon Prime Day Preempts Cyber Five as 1H Holiday Shopping Event
SAN MATEO, CA – September 19, 2023 – InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, today released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi's research shows that shopping events, such as Amazon Prime Day, have driven holiday shopping earlier in the year, shifting traditional shopping patterns and absorbing more of consumers’ impulse buying dollars
Ahead of the Cyber Five wave, marketers should know:
“In 2020-2021, retailers strategically moved sales earlier to account for logistical, out-of-stock challenges and excess inventory, a pattern that has continued into 2023. While consumers are now more conditioned to seek deals earlier in the Fall before Cyber Five, we will see more retailers move away from promotions as their primary strategy to attract customers in a year that is not as bogged down by excess inventory as in 2022,” says Justin Sparks, Director of Vertical Strategy, North America at InMobi.
InMobi's research indicates that earlier shopping experiences have helped retailers build deeper relationships with consumers during the early fall months, giving them a head start on capturing consumer interest just prior to the holiday season. Further, earlier shopping experiences capture consumer dollars that were previously earmarked for Cyber Five spending, thus reshaping the retail landscape.
Interested in leveraging these insights for your holiday shopping strategy? Meet with our executives to learn more. Please contact us to initiate a conversation.
About InMobi
InMobi is a leading provider of content, monetization, and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit inmobi.com.