Over mini idlis, chutney podi and masala dosa in their office cafeteria, Naveen Tewari and Abhay Singhal tell Rahul Jacob what it takes to target advertising better and to bind people to an organisation
About an hour before I actually meet Naveen Tewari, CEO of InMobi, I am at his desk trying not to look at what seem like notes for a strategy meeting scribbled on top of it. Bengaluru’s rush hour traffic is so erratic that I have arrived an hour before our 9 am breakfast. The head of marketing for India and Southeast Asia is giving me a tour of the office which is festooned with balloons that morning – the balloons signal it is an employee’s birthday. In addition, there are placards hoisted above the desks of Mukhtar Ahmad and Shashank Sharma that read, “5 Awesome Years” and “7 Awesome Years” respectively. InMobi, the mobile ad platform company that competes with the likes of Google, was founded in 2007. And, then I find myself at Tewari’s desk in this very open-plan office.
