India's InMobi Is Giving Facebook And Google A Run For Their Money

Mobile advertising has been one of the fastest growing new industries since its very recent inception – and today one of the world’s largest players is India’s InMobi, giving Facebook and Google a run for their money, as they tackle the global mobile market from their very colorful home emerging market base.

“The mobile advertising play started about seven years ago,” says InMobi co-founder and CEO Naveen Tewari, “people could predict there were going to be a lot of mobile phones – and hundreds of players appeared.”

A lot of those players fell by the wayside as businesses needed to scale and smartphones starting hitting the emerging markets in a big way. Today there are several large mobile advertising players in the world, but the three global competitors are Google, Facebook and InMobi.

There was in fact much buzz earlier in the year when Google reportedly entered into early-stage talks to buy InMobi.

“We want to build and we want to build big,” says Tewari, in response to why they have not pursued any of the multitude of offers he says have come in. “We think the business has huge scale to achieve before it becomes a saturated market.”

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