InMobi Partners with Adsquare for In-app Audience Targeting

Global mobile advertising and discovery platform InMobi has partnered with Adsquare, a mobile data exchange, to create a suite of in-app audience targeting solutions for brand advertisers in Europe.

The partnership gives marketers and brands access to InMobi’s global mobile consumer profiles and aims to enable marketers to leverage a more in-depth set of audience insights – such as age, gender, and household composition – both on the InMobi network and the InMobi exchange at ‘unparalleled scale and granularity’.

Through the combination of these insights, across the two platforms, the pair hope to offer unique audience segments that enable brands to reach the right audience – ‘maximising the value’ of their clients’ buying investments.

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