Shoppers Diversify Purchases Beyond Big Box Retailers
SAN MATEO, CA – August 24, 2023 – InMobi, a leading provider of content, monetization, and marketing technologies that help businesses fuel growth, released insights from its annual Back-to-School Survey targeted to over one thousand school shoppers across North America. In an inflationary environment, consumers shopped less across all categories this year, and a significant proportion of respondents reported no increase or even reduced spending when compared to the previous year. Overall, consumers indicated shopping in-person less for back-to-school across categories, buying non-school-related items alongside their school-related purchases, and diversifying their retailer choices beyond big box stores.
This back-to-school season, retailers should know:
Jeff Williams, Vertical Strategy Lead, CPG & Pharma, highlights that “inflationary pressures during this year’s back-to-school shopping suggest that consumers may be buying less because they are spending more. By harnessing the digital wave, and offering discounts and promotions through apps, stores can gain loyalty, increase sales, and forge deeper connections with consumers during this pivotal shopping season."
Want to make the most of your mobile strategy for back-to-school 2023? Arrange a meeting with our experts here.
About InMobi
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform, and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore, and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit inmobi.com.