To light up the spirit of Ramadan, we decided to launch a mobile-first campaign that leverages our association with Inspigo, a podcast platform to spread positivity and encourages observers to do good deeds during the COVID stricken Ramadan. The AR-technology based ad creative drove users to a daily podcast series during "Imsak" and "ngabuburit," inspiring consumers to act on their pure intentions. With such an immersive ad experience and the accompanying results, it is evident that mobile plays a huge role in driving real connections and bringing a positive change in the connected world.