TM is a leading value service brand from Globe in the Philippines, renowned for offering affordable mobile services to millions of Filipinos.
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TM is a leading value service brand from Globe in the Philippines, renowned for offering affordable mobile services to millions of Filipinos.
Tapping into its existing consumer base with laser targeting, TM reached Filipinos aged between 18 to 40 years on gaming and streaming apps where they were most present.
As Filipinos enjoyed their favorite content, TM captured their attention with an eye-catching rich media interstitial showcasing popular brand offers, as well as the chance to win up to 1,000 reward points.
The rich media interstitial invited users to an interactive “Spin a Wheel” game with a “Play Now” call-to-action (CTA). The game featured 11 exciting rewards. After spinning the wheel with a catchy brand tune playing, users could redeem their rewards directly on the GlobeOne app. This ensured a seamless journey to the app download page through the ad.
TM’s gamified campaign on GlobeOne showcased the power of gamification and interactive mobile experiences, driving millions of taps and boosting brand impact remarkably.
