With gaming taking smartphone users by storm across the globe, we are increasingly adopting Gaming Advertising opportunities to reach, engage and influence our audiences. And as we intended to increase brand recall for Castrol POWER1 among Gen Y and millennials in the Philippines, we found blended in-game advertising to be the right fit. Not only has the brand interest increased significantly, but we have also discovered deeper metrics on the brand's position and performance in the market. Blended in-game advertising is definitely a promising avenue for brands to explore.