Popularly ranked among the top ten single-sport platforms in the world, CREX is the highest rated cricket app on Google Play. The app features Live scores and commentary of cricket matches along with Cricket updates on the go. It also includes an in-depth analysis of every Cricket match, player, team, and series with knowledge rich Cricketing content.
“InMobi has been a strong partner for us, meeting our monetization goals across the cricket-loving regions in South Asia. We are truly delighted with their full-stack capabilities in driving global demand. The InMobi team has excelled at helping us scale the demand to improve revenues and deliver seamless user experiences at optimized costs. We are looking forward to expanding our monetization goals across diverse ad formats with InMobi.”
Through the course of the partnership, the InMobi Partner management team constantly devised and deployed optimization strategies to maximize yield for CREX during both match days and non-match days. Leveraging various levers such as dynamic pricing, inventory volume optimization, and addition of newer integration modes when available, the Partner Management team constantly upended CREX's revenue and understanding of newer ad formats and key advertiser requirements. Additionally, InMobi’s integration with GeoEdge ensured that every single creative met the ad quality guidelines established by the publisher, guaranteeing a positive end-user experience.
By leveraging InMobi Exchange and integrating with a single light-weight SDK, the app developer could drive consistent global demand without compromising on the quality of the user experience.
