CarInfo, the app by Cuvora is a one stop vehicle management platform that enables users to manage their vehicle(s) during the entire lifetime of owning it. Right from the first touchpoint of buying a new car/bike, getting the right accessories, recharging FASTag before taking a road trip, buying road-side assistance for being secure, renewing insurance at the cheapest price, getting the vehicle serviced at door step, checking challans routinely, to managing ownership documents, the app acts as a one-stop solution to manage all the vehicle needs.
“To scale our ad monetization initiatives, it was important for us to choose the right technology partner to strike the right balance between improving ad revenues and delivering superior consumer experiences. By choosing InMobi as our monetization partner, we could obtain the most value for our premium inventory without compromising on ad quality. The massive growth in the ad revenues speaks volumes on the crucial role InMobi played in opening new avenues to grow demand.”
The InMobi partner management team additionally helped efficiently optimize the yield, deploying various levers such as dynamic pricing and multi-call order in the waterfall method to gain optimum bids. By helping identify the right price points for the advertisers interested in spending on their advertising initiatives, InMobi delivered a higher ROI for the app developer. While the InMobi Exchange platform’s capabilities provided transparency to the app developer, the exclusive access to premium demand enabled a significant increase in eCPM, fill rates, and overall revenue.
By integrating with a single lightweight InMobi SDK, Cuvora delivered high-quality ads, boosting ad revenue and increasing yield significantly.
