As a brand that's been the ''voice of the consumer'' for decades, it was important for us to highlight the importance of the endless yet under-appreciated efforts that a mother puts in raising her children. Hence, we decided to deliver a thoughtful message on Mother’s Day to increase our brand awareness. The mobile-focused campaign with the interactive ad unit powered by keyword detection technology was the perfect choice for us. As we progressed through the campaign, we realized how InMobi has brought to life the complex thought process into a simple, meaningful interaction, thus delivering us record results in just 10 days.
