“As a consumer-first organization, Dell Technologies powers small businesses with mobile workstations, desktop, back-office solutions, security solutions, network and storage solutions, all in one go. The brand needed a powerhouse ad campaign that could help small businesses contact the brand and get personalized help from its business advisor. With MediaCom, not only did we integrate a toll-free dial-in on a responsive ad unit, but also delivered record engagement rates. The consistent increase in call volumes shuttles out the success of the campaign in connecting SMEs with Dell business advisors and helping them in scaling right technology solutions”.