The Coca-Cola Company is a multi-billion-dollar legacy beverage company with products sold in more than 200 countries and territories.
Coca-Cola knew that they needed to reach younger consumers on mobile, and InMobi was an ideal partner for this campaign. Their creative work here was crucial to helping Coke engage GenZ, and the results of the campaign itself and the brand lift study show the benefits of this approach.
The campaign was a huge success, with over 130,000 Play Now clicks. Close to 17,000 people created a beat. The campaign delivered over 6.3 million impressions, reaching 1.8 million unique users. The engagement rate was over 95% above global benchmarks, while the overall click-through rate was more than 103% above global benchmarks. The Beat Can campaign performed particularly well with teens, entertainment enthusiasts, Millennials, avid gamers and foodies. To further highlight the success of the campaign, InMobi ran a brand lift study using InMobi Pulse. The brand lift study showed that the ads significantly boosted brand awareness and consideration of Coca-Cola, especially among younger consumers. Overall, 58% of customers were able to recall the ad. And more significantly, the brand lift study found that the mobile ad campaign increased purchase intent by close to 18% overall and 29% among women.
