Capcom began in Japan in 1979 as a manufacturer and distributor of electronic game machines. In 1983 Capcom Co., Ltd. was founded and soon built a reputation for introducing cutting-edge technology and highly memorable franchises to the video game market. Now an industry leader in the video game industry, Capcom's legacy of historic franchises in home and arcade gaming are testaments to an unparalleled commitment to excellence.
Building on its origins as a game machine manufacturer, Capcom is now involved in all areas of the video game industry. Capcom maintains operations in the U.S., U.K., Germany, France, Hong Kong, Taiwan and Tokyo, with corporate headquarters located in Osaka, Japan.
The Resident Evil franchise features survival horror games in which players utilize a variety of weapons and other items to escape terrifying situations. Cumulative shipments of the games in the series now exceed 100 million units since the first title debuted in 1996. Now, more than 25 years later, the series continues to maintain a passionate global fanbase.
“InMobi was the ideal partner for us for this campaign, and they exceeded the target KPIs of VCR and reach across the whole campaign. We knew we needed to reach gaming enthusiasts on mobile, their top device, and InMobi’s in-app expertise helped Capcom successfully generate awareness of Resident Evil Village to this core gaming audience in a gaming environment. Even in a short period of time, InMobi helped us generate awareness with hundreds of thousands of gamers across the U.K.”
