Based in Vietnam and founded in 2014, IEC Corp makes some of the world’s most popular casual and hypercasual mobile games. Some of their top titles include Ball Sort Puzzle and Gang Clash, which has been downloaded over 10 million times on Android devices, Water Sort Puzzle, Trigon and Cross Fight, among many others. In addition, both Ball Sort Puzzle and Water Sort Puzzle are among the top 100 puzzle games in the iOS App Store.
Hypercasual mobile gaming publisher IEC Corp has relied on InMobi as a key monetization partner. Since 2018, they have seen their daily ad revenue from InMobi increase by over 184%, while also seeing strong eCPMs and fill rates.
Not only has InMobi been a key monetization partner for us for years now, but they have been there to guide us in all in-app advertising best practices. We’ve long relied and trusted them to help our business, and have seen great success as a result. No matter how our business or the industry changes, InMobi has helped us navigate the ecosystem and see positive outcomes, especially for our bottom line.
Like many other mobile gaming app publishers, IEC Corp derives most of their revenue from in-app advertising. IEC Corp began working with InMobi during the second half of 2018, as they were looking to more effectively monetize their apps across all of their top geos, including the United States. At the beginning, IEC Corp was solely focused on having InMobi fill demand for banner ads on a select number of apps. In 2019, IEC Corp adopted AppLovin’s MAX as their primary mediation layer. In addition, IEC Corp also began implementing interstitial and rewarded video ad units into their apps.
