Shortly after activating InMobi in our in-app bidding stack this summer, we started to see strong performance. InMobi was able to help us effectively monetize our premium audience, ensuring that high-quality demand would run in our app.
Founded in 2012 in Toronto, theScore is one of the top sources of sports news and reporting, ranking as the #2 sports app in North America, and their app has an average rating of 4.75 across both Google Play and the iOS App Store.
2020 proved to be a particularly challenging year for sports-related industries, with most major sports leagues and sporting events largely going dark as the COVID-19 pandemic spread in March and April. Fortunately, theScore's loyal user base helped increase theScore's app traffic and ad requests when professional sports did eventually return to play, starting with Major League Baseball in late July. August saw the return of the NBA and NHL, and the NFL began its season in September.
While theScore had worked with InMobi since 2017 to monetize their app’s banner ad inventory, they decided to expand their partnership and leverage InMobi to help theScore make the most of its renewed demand in 2020.
Shortly after activating InMobi in our in-app bidding stack this summer, we started to see strong performance. InMobi was able to help us effectively monetize our premium audience, ensuring that high-quality demand would run in our app.
