How Translimit and InMobi Work Together

Since its inception over five years ago, Translimit has been focused on releasing great gaming apps in the puzzle, strategy and racing categories. Like many other studios offering casual mobile games, Translimit primarily monetizes its apps through in-app advertising.

Translimit is very particular about its in-app ad monetization partners. Not only do partners need to meet key benchmarks around ad revenue, fill rates and eCPMs, but they also need to be able to provide quality ad demand globally, since Translimit’s apps are used and enjoyed worldwide.

To that end, Translimit began working with InMobi in January 2021. Translimit started with InMobi on two of their apps, and they have scaled the relationship over time based on the results provided by InMobi. By July 2021, InMobi was filling banner ad demand on 10 different Translimit apps.

Results

Translimit has seen strong results from their partnership with InMobi in 2021. In particular, InMobi has driven significant ad revenue for Translimit in the first seven months of the year. For example, the amount of ad revenue that Translimit saw from InMobi just on Puzzrama was 188% higher in June as compared to February 2021. In addition, the average eCPM that InMobi has provided on Buggy Rush in the U.S. was 67% higher in June as compared to January 2021. Translimit has also seen strong results from InMobi around fill rates, with a 22% jump in fill rates just between June and July 2021.