How LifeStreet Works With InMobi

InMobi Exchange has been a key supply partner for LifeStreet, enabling their agency and brand direct clients to reach millions of app users across the U.S., often through high-impact ad formats like rewarded ads and rich media intersititals. LifeStreet works closely with InMobi across all of their campaigns, to ensure LifeStreet’s clients can meet and exceed their advertising goals on mobile. Between October 2020 and April 2021, LifeStreet spending on InMobi Exchange rose 7x. In April alone, over a quarter of all LifeStreet budgets on InMobi Exchange were devoted to rewarded ads.

How a Leading Performance Agency and LifeStreet Client Approaches Mobile

A leading performance marketing agency and LifeStreet client uses highly targeted rewarded campaigns to help mobile marketers find their best customers among audiences who have opted in to receive relevant offers from brands. After signing up for a new subscription, registering for a free trial or completing a survey, the user is directed to a rewards page. Using the traditional performance model, brands only pay when the desired action is taken. Over time, the agency noticed a correlation between reward aficionados completing a form or survey, and mobile gamers. Responsible for driving top-of-the-funnel conversions for a diverse portfolio of brands, the agency wanted a mobile marketing partner that could help them acquire a significant volume of reward-seekers through in-app games and hit day one 100% ROAS.

How LifeStreet and InMobi Helped a Leading Performance Agency

LifeStreet’s bidding and creative strategy combined with access to premium in-app gaming audiences from InMobi helped the agency scale and drive conversions. To ensure the agency saw good results from the campaigns, LifeStreet undertook a number of steps, including lowering bids, testing creatives iteratively and developing custom creatives. Further, InMobi optimized the user experience through its SDK-direct supply. This all helped the agency see a 200% boost in conversions and lifts in yield between 50% and 100%. InMobi was a crucial mobile supply partner, providing access to rewarded and interstitial supply on premium lifestyle and casual gaming apps. Between October 2020 and April 2021, InMobi delivered the highest click-through rates and the highest overall return on ad spend, thanks to its high-quality, SDK direct supply and continued optimizations. In fact, 50% of all conversions that the agency saw were from InMobi supply.